Starting from September 2013, Lafite Rothschild Group’s selected series of products in the Chinese mainland market will uniformly use the group’s five-arrow logo. In order to better reflect the brand image and pursue the essence of "excellence, exquisiteness and elegance, the implementation of unified logo will make it easier for consumers to identify the products of the Lafite Rothschild Group.

This time The unification of logos involves all products in the selection series, including the legendary series-Légende, the legendary series-Saga, and the collection series-Réserve Spéciale monk series-Sélection Prestige. The original circular logo of the selection series on the wine label will be replaced by Lafite Rose. The five-arrow logo of the Child Group.

The five-arrow emblem representing the Rothschild family is embedded in the group logo, which symbolizes the spirit of unity and solidarity and is a symbol of quality and Guaranteed. The letter R is taken from the prefix of Rothschild, and the word Lafite is added. This is the original appearance of the group when it was founded.

In Lafite. Only 2-3 grape vines can produce a bottle of red wine, and the annual output of the entire winery is limited to 20,000 to 30,000 boxes. Due to insufficient supply, reservations for Lafite red wine are made half a year before the grapes mature.

And each customer can only order a maximum of 20 boxes. The old Lafite red wine is even more rare, so it is enthusiastically sought after by red wine collectors.

For example, in 1985 at Christie's in London. At the auction, a bottle of 1787 Lafite wine was sold at a high price of 105,000 pounds, setting and maintaining the world record for the most expensive wine to date. It is different from previous top red wine auctions.

Baidu Encyclopedia - Lafite