Le 2 series
These products include Le 2, Le 2Pro and Le 2Max. There is little difference between Le 2 and Le 2Pro, so what about LeTV? What are the advantages and disadvantages?
How about letv mobile phone?
First, the advantages of LeTV mobile phone
1, complete the layout of LeTV's ecological resources
As we all know, LeTV's most brilliant official original video resource, LeTV Application, can be said to be rapidly popularized in lightning speed. From the exclusive copyright of "I am a singer" to the popular drama "go Princess go" sought after by countless people, it can be said that LeTV has accumulated a large number of loyal fans only from this aspect.
In addition to video resources, LeTV is also expanding the Internet ecosystem this year, involving both software and hardware. Accumulating users with content, consolidating the ecological development environment with LeTV Cloud and LeTV Big Data, landing products including LeTV super tv LeTV Super Mobile Phone, and finally adding life applications such as easy-to-use car to enhance the overall experience based on EUI. Therefore, ecology is not an empty talk, nor is it a big environment that any enterprise can easily build.
2. Improve products with different positioning to adapt to the market.
Everyone says that smart phones are almost saturated in China, and LeTV was born and grew rapidly in this environment. Of course, this is also inseparable from the wolf-like practice of this enterprise to promote different positioning products at one time. 20 15 April, LeTV launched three products at the first super mobile phone conference.
Say goodbye to the cheapness of the hundred-dollar machine and enter the music of 1000 yuan with both cost performance and quality1; Using domestic cutting-edge hardware to build 2000 yuan price music1pro; Under the basic guarantee of main components, the details and innovative technologies are upgraded, and the price is 3,000 yuan. To sum up, it is rich and willful.
About half a year later, Le 1s returned as the "flagship of 1,000 yuan", and adopted high-configuration hardware competing with domestic Internet brands, and reached the price range of 1099 yuan, but the trend of Le 1s was not a simple hardware model. Later, a special edition of Le Princess 1s was launched, and users can enjoy the finale of the third edition of the popular drama exclusively, which is the exclusive result caused by the resource advantage and also leads the trend that the Internet will rely on big content and hardware to survive in the future.
3. In addition to hardware, add new technologies.
Qualcomm Xiaolong 820+4gram+128g Brom+xx inch 2K screen+
If these parameters are piled up at 20 14, everyone will be amazed, but at 20 16, I believe most consumers are numb, or most surviving manufacturers can launch a product with similar parameters at will. This time, Le MaxPro selected system technology to break new ground, adopting the latest WiFi protocol of 802. 1 1ad for the first time, and the world's first ultrasonic fingerprint identification technology, which is a strength innovation in the era of hardware performance saturation. The author believes that Qualcomm's choice of LeTV MaxPro as the first product of the annual flagship chip is mostly based on the innovation of new technologies, and it is also an affirmation of the future of LeTV mobile phones.
Second, the shortcomings of LeTV mobile phone
1, missing mass
The lack of quality affects the product reputation and the probability of repeated purchase. Letv's mobile phone completely inherited Coolpad, and the original brand was not as cool as Coolpad.
Decapitation faction
It is said that after the collapse of Coolpad, mobile phone assets and personnel were received by LeTV and 360 respectively. After LeTV took over, it did not learn the lesson that Coolpad lost its brand image because of quality, nor did it put forward too many requirements for quality. Of course, this is also related to LeTV mobile phones.
Low price strategy
2. Missing design
Product design determines the attractiveness of the product to the target population. For the LeTV eco-cluster, which locates film and television entertainment, the target group of LeTV mobile phones should be teenagers under 35 years old. Especially in the context of insufficient sports resources and game resources of LeTV, LeTV's film and television resources are the only competitiveness that can be temporarily relied on, and its target group is obviously dominated by women. Therefore, LeTV mobile phone should have a targeted design scheme for women's aesthetics. But in fact, the design of LeTV's mobile phone is extremely simple: following the market leader, the domestic market leader is Huawei, and LeTV has dug a large number of employees from Huawei, so LeTV's mobile phones are all highly imitated Huawei, mate7 sells like mate7, G8 sells like G8, and Huawei's high-end mobile phones have a strong middle-aged business style and a borderless screen. It is terrible to be realized by letv with low-end means. Do girls really like it?
3. Lack of technology
Why is technology important? Technological innovation ability is the basic defense means to deal with the impact of product changes initiated by competitors, and it is also the basis for mobile phone brands to finally attack the high-end market.
Letv mobile phone has two technical performances. On the one hand, relying on Coolpad's R&D resources, LeTV still has a high technical level in the industry, and its ability to independently carry out minimally invasive innovation and collect external technologies for integration is very strong, which can be seen from the fact that LeTV products can follow the innovation pace of second-rate mobile phone brands such as OPPO, vivo and Xiaomi. On the other hand, LeTV only produces cheap machines, Coolpad's own technology accumulation is limited, and LeTV's ability to identify external technologies is also limited. It is difficult for their products to have exploratory technologies that represent the future development direction, and there are few unique differentiated technologies.
Why is LeTV's mobile phone buzzing?
1, cowhide blowing.
Letv's biggest joke is undoubtedly borderless. The borderless mobile phone screen has become one of its main selling points, and the previous publicity map has also made LeTV's borderless mobile phone a beautiful thing.
work of art
. Many consumers are eagerly awaiting the arrival of this revolutionary product. As soon as the mobile phone was turned on, everything was shattered. We saw a big black border in the shape of a lantern. If you compare it with the promotional pictures, you will find that LeTV's borderless mobile phone is actually a joke. After being laughed at by many bosses, I finally played honestly.
ID borderless
Slogan.
2, spray the boss when you come up.
Anyone who has seen the LeTV conference knows that the video at the beginning of the conference is naked to kill Apple. Boss Jia has also said that he wants to surpass Apple. Those stars who use iPhone6 to advertise LeTV phones are still saying that they can kill Apple. This will inevitably cause dissatisfaction with fruit powder. Of course, there is borderless technology. Obviously, domestic mobile phone manufacturers have begun to speculate on gimmicks. Everyone is borderless, and the theoretical road is not short, so whoever develops borderless must be the one.
target of public criticism
No problem. It's good to be sarcastic when you say there is a problem. Just like a talented person, he sprayed the most talented person in the company as soon as he arrived at the company. Although everyone knows that this man is very talented, he obviously doesn't like this man.
3. There are too many celebrity endorsements
Letv also has many resources, such as star promotion. The power of LeTV makes it have huge star resources as the capital for the promotion of super mobile phones. Ordinary people who pay attention to stars seldom pay attention to or study a mobile phone, but really spend their energy to study the people in the field of mobile phones, which is offensive to most entertainment stars, so they will find dissatisfaction with the people in the field.
4. The boss takes the lead in teasing
As I said before, if you compete in the same industry, if you are genuine, then a good character will not say anything about you. We all make the same mobile phone. You said you got it.
No boundaries
I haven't developed it yet. I will definitely go and have a look. If I find out that you are bluffing, I will definitely mock you. Ribes made fun of the big head.
No boundaries
It must be inevitable.