The company was fined 16,000 yuan by the Market Supervision and Administration Bureau for publishing false advertising and infringing the exclusive rights of registered trademarks. Some manufacturers promote that yellow peach products can improve immunity

There are currently media reports that Zhejiang Changxing Jintangwan Ecological Agriculture Co., Ltd. printed text on the product packaging box, which included that the company’s yellow peach has a reduced It has functions such as improving blood sugar and improving immunity, and claims that its own yellow peach products are top-notch health products.

This promotional content has triggered heated discussions on the Internet. Some netizens believe that this kind of propaganda method is obviously illegal and illegal, while others believe that this kind of propaganda method is undesirable and the manufacturer needs to make corrections. Due to false advertising and infringement of registered trademark rights, the local market supervision department fined the manufacturer 16,636 yuan.

After the relevant content was fermented online, the local market supervision department quickly intervened in the investigation. After investigation, it was found that the content printed by the manufacturer was Internet search content, and the parties involved were unable to provide relevant evidence to the regulatory authorities. Moreover, the manufacturer did not establish an account in accordance with the law and regulations when selling products, resulting in the regulatory authorities being unable to confirm its specific illegal income.

For the manufacturer's illegal propaganda, the regulatory authorities confiscated 1,165 yellow peach packaging boxes with relevant icons and words printed on them. For the manufacturer's infringement of the exclusive rights to registered trademarks, the regulatory authorities imposed sanctions on it. administrative penalties and order them to immediately stop the infringing practices. Due to the above two violations, the regulatory authorities imposed a total fine of 16,636 yuan on him.

This punishment of the manufacturer can serve as a certain warning to other manufacturers, but some netizens said that the intensity of this punishment is a bit low, and it is still unknown whether it can truly deter manufacturers. Supervision The department should still increase penalties, otherwise other manufacturers may use such promotional methods in violation of regulations in the future.

For consumers, illegal publicity and other infringements by manufacturers will bring bad consumer experience to consumers, and will also make consumers question product quality. For manufacturers, only by truly complying with laws and regulations and ensuring product quality can the company develop better.