It is located at the foot of the lonely mountain of the beautiful West Lake, and it is adjacent to some famous natural and cultural attractions in the West Lake scenery:
Pinghu Qiuyue, Fanghe Pavilion, Manaopo, Xiling Bridge, Su Xiaoxiao Tomb, Liuyiquan, Sizhao Pavilion, Xiling Yinshe, Yulou, Qiujin Tomb, Zhongshan Park, Wenlan Pavilion and Zhejiang Museum.
Louwailou was founded in 1848 (the 28th year of Qing Daoguang).
Its founder, Hong Ruitang, is a scholar who came to Hangzhou from Shaoxing to make a living.
He took three words from the poem of Lin Sheng, a poet in the Southern Song Dynasty, and named his shop "Louwailou".
The original building outside the building
was "just a bungalow", which was a very humble lakeside shop.
However, because the owner is good at business operation and cooks good dishes with fresh lake as the main dish, especially he attaches great importance to communication with scholars, so the literati in Hangzhou and Hangzhou regard drinking outside the building as the first choice when visiting the lake.
as a result, business is booming and reputation is spreading far and wide.
In p>1926, Hong Shunsen, a descendant of the Hong family, who had considerable financial resources, rebuilt and expanded the building outside the building, transforming the first floor and the first floor into a "three-storey building" with a roof platform, which was equipped with electric fans and telephones, and became a restaurant with a modern flavor in Hangzhou at that time, making its business more prosperous.
During this period, cultural celebrities who visited Louwailou included Zhang Taiyan, Lu Xun, Yu Dafu, Yu Shaosong, Ma Yinchu, Zhu Kezhen, Cao Juren, Lou Shiyi and Liang Shiqiu, as well as politicians such as Chiang Kai-shek, Chen Lifu, Sun Ke and Zhang Jingjiang.
in may p>1949, Hangzhou was liberated, and the building outside the building ushered in a new development period, but by the second half of 1952, there were only 14 employees.
In p>1955, Louwailou's application for public-private partnership was approved, which changed the nature of this 1-store private shop.
after the public-private partnership, the building outside the building has been strongly supported by the government and policies, and all aspects of work have been greatly improved, especially in restoring the characteristics of famous dishes.
in p>1956, the provincial people's government identified 36 famous dishes in Hangzhou, of which 1 were from outside the building.
These 1 famous dishes are: West Lake vinegar fish, noodles, chicken called Huatong, fried shrimp, dry fried bell, tomato crispy rice, ham and broad beans, fire-heeled fairy duck, fish head soup and West Lake water shield soup.
In p>198, Louwailou was listed as a pilot unit of system reform in Hangzhou. Contracting was implemented in 1983; Elected manager in 1984; In September, 1999, the company was transformed from ownership by the whole people into an industrial limited company with multiple investment entities, in which state-owned legal persons and employees share the same shares.
this is an innovation in the system of a century-old shop.
since the mid-199s, Hangzhou has accelerated the pace of renovation of the West Lake, which has made the whole lake area look brand-new.
The building outside the building has also been renovated for six times, respectively, for each restaurant, box and lobby facade.
after this renovation, the building outside the building better reflects the historical and regional cultural connotation of the West Lake from the outside to the inside, from the overall layout to the detailed structure, so that people can enjoy the beautiful food here and naturally feel the strong cultural atmosphere and emotional appeal.
In this renovation, the building outside the building asked Lu Guangzheng, a woodcarving master from Dongyang, to design and create a large-scale wall sculpture for them: The Map of Tun Lake in Dongpo.
This wall sculpture has a 5-square-meter picture, 85 characters, and five connected scenes, which truly and vividly records and reflects the whole process of Su Dongpo leading the West Lake to build the Sixth Bridge in Su Causeway more than 9 years ago.
This is a rare masterpiece in Dongyang woodcarving. It is magnificent and exquisite, so that every guest who comes to the building outside the building will have a bright eye and feast his eyes before feasting.
A brief review of the 16-year development course of Louwailou shows that the rise and fall of Louwailou is closely related to the rise and fall of Hangzhou and West Lake, as well as the rise and fall of catering culture in Hangzhou and West Lake. The prosperity of Louwailou is based on the prosperity of Hangzhou and West Lake.
Therefore, Louwailou must make every effort to make Hangzhou and West Lake more prosperous. In the new year from 161, we must work harder and make more achievements, and go up a storey still higher! Product classification: Zongzi, catering, biscuits and cakes, instant food/freezing, food and tea specialties, Chinese food/dinner banquets, moon cakes and snacks Brand concept: brand origin: Chairman of Hangzhou, Zhejiang Province: Shen Dong Tel: 571-8796923,879678 Brand establishment year: 1848.