The selling point of a product refers to the fact that the product has unprecedented, original or distinctive features and characteristics. These features and characteristics are, on the one hand, inherent in the product; on the other hand, they are created "out of nothing" through the imagination and creativity of marketing planners.

For example: For example, during the promotion process, a certain product shows that it is the most cost-effective among competitors, then its price may be its selling point, or its performance may be its selling point.

Product features are the characteristics formed by the product's own structure, generally referring to the product's appearance, quality, function, trademark and packaging, etc. It can reflect the product's appeal to customers.

For example: A certain website claims that it can solve most users’ travel problems, so its versatility is its selling point. The characteristics of this website may be that it is well optimized, beautiful in design, easy to use, easy to pay, etc.

Extended information

The product selling point is the outpost of marketing and the breakthrough point of marketing. In general, it appears earlier than the advertising slogan, although its brilliance may later be obscured or blended into the glory of the advertising slogan.

For consumers, the selling point is that competing products meet the needs of the target audience! For manufacturers, selling points are a must-think point for competitive products in the hot market. As for the product itself, the selling point is the reason why the product itself exists in the market.

Reference materials

Baidu Encyclopedia-Selling Points