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How to solve Jinhua trademark infringement dispute
First of all, despise advertising. Your case is very controversial. You can't say that you will win completely. Maybe your trademark will be revoked.

Applying for trademark registration in accordance with Article 31 of China's Trademark Law shall not damage the prior rights of others, nor shall it preempt the registration of trademarks that others have used and have certain influence by unfair means. Therefore, if the other party has registered your registered trademark as the enterprise name and used it for many years, it has a high reputation, and the other party can completely use the enterprise name right to oppose your trademark right. It is even possible to revoke your trademark. Citing the registration number 3709583 Jiahua trademark was rejected because it conflicted with the enterprise name of Leshan Jiahua Cement Factory.

Secondly, it depends on how the other party uses your trademark. If the other party uses its own business name without prominent words (that is, your trademark), you can't win.

Excluding the above two factors, you are sure to win.

Colleagues in this institution must study it carefully.