Taiwan Dongling Co., Ltd. was established in 1988. In the early days of its business in Taipei, it was considered that only excellent brand image positioning can further reveal the vitality and value of products. During a chance meeting, the company received an order for bath toys from a customer in Boston, USA. The content included five types of animal dolls. At this time, it suddenly occurred to them that they might try to use animal shapes as inspiration for designing cartoon images. and direction. Then, after many consultations and market surveys, we decided that the appearance of a newborn duck is the most endearing, and its yellow color is the easiest to express a "happiness of ownership." So after continuous discussions with colleagues in the company's design department, they decided to materialize the duck into a humanized, personalized, and super cute appearance to extend the vitality of the product. After many revisions, the pattern of the yellow duck was finalized at the end of 1990, and the English name "Piyo Piyo" was named after the duck's cry of "piao~piao~" when it was just born. In 1991, the trademark registration was officially filed, and the yellow duck Piyo Piyo was born.

Then, in 2000, the company began to investigate and layout the Chinese market, aiming to provide on-demand services for the entire Chinese market according to time, people and location. In July 2002, Shanghai Tailing Baby Products Co., Ltd. was established. With its professional manufacturing experience and the establishment of marketing channels, it demonstrated its determination to localize and deepen the localization of the Yellow Duck series of products. As the popularity of the yellow duck gradually increased, Shanghai Yellow Duck Trading Co., Ltd. was established in October 2007, dedicated to managing the brand image and expanding the market. In order to bring the brand to the international market, America Tung Ling CORP. was established in Los Angeles, USA in May 2010, striving to establish the yellow duck Piyo Piyo as an international brand in the future. As the operating headquarters, Taiwan Dongling Co., Ltd. not only continuously strengthens the research and development and design of products, but also actively operates the export market. Shanghai Yellow Duck Trading Co., Ltd. is also committed to expanding the Chinese infant and child market. Our goal is to build the yellow duck Piyo Piyo into a world-renowned international brand! Facing the global market and price competition, we will be more committed to the integration of market and production resources, and continue to strengthen product research and development, design and market channel marketing with the most professional attitude to improve our competitiveness. .