The source of brand creation comes from Hong Kong, the "Pearl of the Orient", which combines the aesthetics of Chinese and Western cultures and is romantic with oriental charm. The fashion elements conveyed by Hong Kong lead the world's popular atmosphere and personalized fashion trends, and they are all committed to pursuing nature, perceiving life and creating a comfortable brand spirit.

Age: 25-40 years old

Spirit and consciousness: white-collar women and successful women who have taste, pay attention to quality of life, pursue fashion, personality and leisure.

Consumer class: office white-collar workers, urban upstarts, enterprise management, freelance managers and fashion leaders.

Life taste: I am busy with work at ordinary times, like traveling in my spare time, like to go in and out of some petty bourgeoisie or high-end places, enjoy a luxurious but not extravagant life, and I am willing to invest in shaping my image in public.