When it comes to Henan wine, it is natural to count six golden flowers, namely Yangshao, Song He, Du Kang, Baofeng, Zhanggong and Shoppers. The quality of Henan liquor is also quite good, among which Henan liquor is not prominent in the national liquor market, like Sichuan, Guizhou and Jiangsu provinces.
When it comes to the six golden flowers in Henan, the wine with a bow is quite good. Twelve years ago, the famous crosstalk master Ma Ji advertised "East, West, North and South, good wine with a bow". It can be said that the wine with a bow in Zhanggong Town, Ningling, Shangqiu has also reached the peak of its life, and the fame of the wine with a bow has been played out since then.
In fact, the recent Dukang wine is still at the forefront, because the brand dispute between Luoyang Du Kang and Shaanxi Baishui Du Kang has not reached a level until today. As for which place in Du Kang in these two different places is better, I think I can only say it depends on my personal taste. Generally speaking, the two places are almost the same.
Song He grain liquor, Baofeng liquor and Yangshao liquor are also in a tepid state. As for the blue-and-white porcelain on credit in Nanyang today, its reputation has declined compared with before, but none of these brands can be particularly well-known and can represent Henan liquor brands.
Minquan County in eastern Henan Province has a grape plantation of 1, mu. Because the local people are located in the old course of the Yellow River, they can only grow grapes, and the Great Wall wine made by civil rights people also won the gold medal at the Paris World Expo. Later, because of the indifferent brand awareness, the brand of Great Wall wine was seized by COFCO, and today there is only one "1958" brand left in civil rights.
The six powerful liquor enterprises in Henan, namely Baofeng, Song He, Yangshao, Du Kang, Shedian and Zhanggong, have been honored as the "six golden flowers" of Henan liquor. Let's learn about it one by one:
1. Yangshao Liquor: It belongs to Luzhou-flavor, which is a fine wine in Zhongzhou. It has a long history, and "good wine makes a good spring" because it is brewed with the famous spring-Liquan water. Yangshao wine is characterized by: sweet taste, rich aroma, refreshing and sweet, slightly apple flavor; Jade clean, clear and transparent; Not on the head and with a long aftertaste. The winery is located in Mianchi County, the birthplace of the world-famous "Yangshao Culture". At first, the organic combination of bar and wine culture was rare. Named after Yangshao culture, Yangshao wine is refined by inheriting traditional brewing technology and combining modern biotechnology.
2. Song He Grain Liquid: The ancient Song He brewing started in the Spring and Autumn Period and flourished in the Sui and Tang Dynasties. It is known as "a famous hand from heaven and a famous spring from the earth". Tang Gaozu tang gaozu, emperor taizong of Li Shimin, made sacrifices to ancestors every year, and the nectar used was jujube. Therefore, Jujube is known as the "Emperor's Sacrifice to Wine", and Song He Liquor Co., Ltd. in Henan Province is located in Luyi. Song He Liquor relies on the rich traditional culture fertile soil of the Central Plains, draws on the clear and sweet underground mineral water resources of ancient Song He, uses high-quality sorghum and wheat as raw materials, and is fermented with pure grain. It has the taste characteristics of "strong cellar fragrance, sweet and clean, and long aftertaste" and has won the expert's "solemn fragrance and sweet generosity; Cotton is kind and clean and refined. 3. Luoyang Du Kang: Dukang wine is a famous cultural wine with a history of 5, years. It was named after the wine saint Du Kang, and it is called "tribute fairy wine". There is a famous saying by Cao Cao, Emperor Wu of Wei, that "Du Kang is the only way to relieve your worries", and there are mythical stories such as "Du Kang made wine, drunk Liu Ling, and it took three years to wake up". If history and culture belong to Du Kang, you can see more than 2 pieces of ancient wine vessels, such as hip flask, wine urn, black pottery base, bronze square statue, warm wine stove, bronze Jue and jade cup, and more than 2, Chinese and foreign ancient and modern wines unearthed from Du Kang wine-making site in China Wine Expo.
4. Baofeng Liquor: Baofeng Liquor, one of the famous wines in China, is a typical representative of China's fen-flavor liquor with the characteristics of "pure fragrance, soft sweetness, sweetness and long aftertaste". Using high-quality sorghum as raw material, barley, wheat and peas are mixed to make koji, and fermented in ceramic vat. The brewing process of "steaming for the second time" is adopted, and it is produced through the processes of continuous slag operation, cellar fermentation in cement tank, retort distillation, quality picking, long-term storage and aging, and careful blending.
5. Zhanggong Liquor: Zhanggong Liquor has three series of high-,medium-,low-grade and internal liquor products, with more than 4 varieties of colors, which can meet the needs of different levels of society and different consumers. Zhanggong series liquor is famous all over the country for its "strong cellar fragrance, soft sweetness, mellow fullness and long aftertaste", and has been awarded "China Famous Liquor Boutique" and "China Liquor with the Best Taste". "East, west, north and south, good wine is in the bow" resounds all over the country, and women and children know it.
6. Old wine on credit: Henan Shedian Liquor Co., Ltd. is a large national enterprise. The company has one national wine evaluation committee member and eight provincial wine evaluation committee members. The company covers an area of 49, square meters, and its main products are liquor, alcohol, feed and power generation. One of the 5 large-scale beverage manufacturing enterprises in China, the liquor industry on credit shop has been industrialized and now it is a diversified enterprise integrating brewing, power generation, feed production and catering services. The advertisement "Old wine on credit lasts forever" is well-known at home and abroad, and is well known to all women and children.
Six Golden Flowers of Henan Liquor say:
Yangshao Liquor belongs to Luzhou-flavor liquor, and the winery is located in Mianchi County, the birthplace of Yangshao culture.
Song He Grain Liquid, produced by Song He Liquor Co., Ltd. in Henan Province, is located in Luyi, Henan Province.
Du Kang, Luoyang, a famous historical and cultural wine in China, has a famous saying by Cao Cao, Emperor Wu of Wei, that "You should be generous when you are healthy, and you can't forget your worries. How can you relieve your worries? Only Du Kang" gave birth to Luoyang, Henan.
baofeng liquor, a fragrant liquor, was produced in baofeng county, Pingdingshan, Henan province.
Zhanggong wine, once named after a classic advertisement, was produced in Zhanggong Town, Shangqiu, Henan Province.
Old wine on credit, "Old wine on credit lasts forever", was born in Sheqi County, Nanyang, Henan Province.
Henan liquor has a long history and exquisite brewing technology, but it has gradually become tepid in the market competition. In order to stimulate the development of liquor industry, the new document issued by the General Office of Henan Provincial Government plans to change six golden flowers into five golden flowers, and introduce a competitive mechanism. I also hope that our local liquor in Henan will be famous all over the world as soon as possible! At present, people often say that the six golden flowers of Henan wine are Yangshao, Song He, Du Kang, Baofeng, Zhanggong and Shops on Credit
In fact, these are official statements, and each region has its own wine, but these six kinds of wines are well-known in the province.
With the changes and development of the times, many old wines are slowly disappearing from our memory. When I was a child, I heard the most about Linhe wine. There is also a saying that if you want to have business, you should drink Linhe wine. However, Linhe winery finally closed down, and even if it was reorganized and restored, it could not drink its original flavor. The former Linhe winery supported many people and attracted the surrounding villagers to work there.
In Shangqiu area, another wine is Zhanggong wine in Zhanggong Town, which is a good wine in Zhanggong, east, west, north and south, which is everyone's affirmation of Zhanggong wine. In Shangqiu area, whether it is a wedding banquet or a party, you can see the degree of wine and wine everywhere.
I don't know about other golden flowers either, but they are well-known in the province. As the representative of the wine in the province, I hope to produce better and better wine, and don't let my reputation get bad.
Henan is a big province of liquor consumption in China. According to conservative estimates, people in Henan can drink 6, tons of liquor a year. What is the concept of 6, tons of liquor? In 22, the total production capacity of Maotai-flavor liquor in China will reach 6, tons.
Henan has a long history of brewing, Luoyang is the origin of Chinese wine culture, and Du Kang, the ancestor of wine, is a native of Luoyang. As early as the Three Kingdoms period, Cao Cao's famous phrase "How to solve your worries, only Du Kang" was the most classic advertisement word handed down from generation to generation for Dukang wine.
Henan people can drink and make wine. In 18 cities in Henan, it can be said that each place has its own brand of liquor. Among them, the most famous six golden flowers of Henan liquor are: Song He, Baofeng, Yangshao, Du Kang, Zhanggong and Shoppers.
The most glorious period of Henan's wine-making was the fifth wine tasting held in Hefei in 1989. Seventeen kinds of national famous wines were named by the whole country, namely: Maotai, Fenjiu, Wuliangye, Yanghe Daqu, Jiannanchun, Gujing Distillery, Dongjiu, xifeng liquor, Luzhou Laojiao Tequ, Quanxing Daqu, Shuanggou Daqu and special Yellow Crane Tower Liquor. Among them, Song He Luzhou-flavor liquor and Baofeng Fen-flavor liquor were rated as national famous wines. This makes Henan one of the provinces with the second largest number of famous wines after Sichuan. Like Guizhou and Jiangsu, it has two national famous wine enterprises.
after decades of development, it is embarrassing that although Henan is a big province of liquor consumption and liquor production, it is not a strong province of liquor. No liquor in Henan enjoys a high reputation in the whole country. The huge liquor consumption market is divided by the foreign liquor market, and the share of Henan liquor brand in the local market is very low, even lower outside the province. When it comes to the national first-and second-line liquor brands, there is almost nothing in Henan. How to revitalize Henan wine should be an urgent problem.
In recent years, the popularity of soy sauce wine has also made Henan famous. According to relevant statistics, the sales volume of soy sauce wine has exceeded 2 billion yuan in the current Henan liquor market, and in 22, soy sauce wine will surpass Luzhou-flavor liquor and become the first fragrant liquor in Henan.
If Xijiu is taken as an example, in 22, Xijiu will achieve an amazing sales of 2.5 billion yuan in Henan liquor market. You should know that in 22, Xijiu will achieve a sales of 1.3 billion yuan in the whole country, and Henan alone will account for one quarter. And surpassed Guizhou to become the largest market for liquor.
According to the statistical data of Henan Liquor Industry Association, it has contributed a quarter of the sales of Xijiu (2.5 billion), a quarter of Jinsha (7 million), an eighth of Guotai (5 million) and a twelfth of Maotai and series of liquors (1 billion) in Henan liquor market. This shows how popular sauce wine is in Henan.
Henan is located in the Central Plains, which has always been a battleground for military strategists. Since ancient times, it has been said that "he who wins the Central Plains wins the world". Especially in the field of liquor consumption market and liquor circulation, many online liquor delivery locations are mostly from Henan.
With the influx of foreign liquor into Henan, it will inevitably have a great impact on local liquor, and I think the road of Henan liquor in the future will be more difficult and bumpy.
although I am not from Henan, I have had many dealings with people from Henan. Henan people are warm, straightforward and sincere, and they often hear on the wine table: "I don't say anything, everything is done in the wine, and it's done." I hope that in the future, all the white wine in the wine will be more local white wine in Henan.
The era of six golden flowers in Yujiu is long gone. Now it's five golden flowers and five silver flowers. The glory of Henan liquor in the 199s
In the 199s, many liquor brands in Henan were popular all over the country:
In the east, the west, the north and the south, good wine was in the bow;
Old wine on credit will last forever;
There are many fine wines in the world, and Baofeng wine is delicious;
You have to drink Song He's fine wine to run around ...
There has always been a saying in the liquor industry in Henan that "six golden flowers". In 211, the Henan Provincial Department of Industry and Information Technology held the "211 Release Conference of Six Golden Flowers for Revitalizing Henan Liquor" in Zhengzhou, Henan Province. At the conference, six Henan liquor enterprises, namely Yangshao, Song He, Du Kang, Baofeng, Zhanggong and Shedian, were named as "Six Golden Flowers" for the first time. The reason why the above-mentioned six Henan liquor enterprises are designated as "Six Golden Flowers of Henan Liquor" may be that in the relative historical development stage, these six enterprises have developed faster, larger in scale and stronger in brand than other Henan liquor enterprises, and they are representative enterprises in the Henan liquor sector. Moreover, Song He and Baofeng are among the 17 famous wines, so "Six Golden Flowers" should be one of them. Hardware in the new era
Although the liquor in Henan Province has been on the road from saving liquor to national famous liquor, Henan Province has always attached great importance to the development of liquor industry.
The times are constantly developing, and the liquor enterprises in Henan are also constantly changing, some are declining, some are advancing, and there are new dark horses. Therefore, the honor of "six golden flowers" in those days is no longer suitable for the present.
As one of the 12 key industries in Henan Province, the liquor industry has been actively involved in the upsurge of "Henan Liquor Revitalization" since the 217 provincial conference on liquor transformation and development.
On August 2, 218, the Henan Provincial Commission of Industry and Information Technology released the list of "Five Golden Flowers" and "Five Silver Flowers" enterprises in Yu wine:
"Five Golden Flowers" enterprises
Now, the ranking of the six golden flowers in that year has changed a little, and the former king Zhanggong wine and Baofeng wine have to admit their current decline.
the eighties and nineties of last century were the peak period of the development of Henan wine. Although there was no concept of "six golden flowers in Henan wine" at that time, the development of Henan wine was quite good as a whole. On the whole, there are several good wines in Henan. For example, among the 17 famous wines, Henan has two seats, and 53 excellent Henan wines have three seats.
The six golden flowers of Yujiu were first selected in 211. In 211, the Henan Provincial Department of Industry and Information Technology held the "211 Release Conference of Six Golden Flowers for Revitalizing Henan Liquor" in Zhengzhou, Henan Province. At the conference, Song He, Yangshao, Du Kang, Baofeng, Zhanggong and Shedian were selected as the "Six Golden Flowers" of Henan Liquor for the first time.
Of course, in terms of strength, the six golden flowers of Yu wine can't compete with such groups as six golden flowers of Sichuan wine, three rivers of Su wine and four golden flowers of Hui wine. Moreover, the six golden flowers are not the strongest liquors in the most prosperous period, but the most dangerous moment. The background of six golden flowers of Henan wine is that local brands are shrinking and foreign brands are invading. Henan Province urgently needs these six golden flowers to lead the "revitalization of Henan wine".
Since the 199s, the liquor market has been surging, and liquor in Henan Province has quickly occupied a market of its own. After the fifth famous wine selection in 1989, Song He Liangye Liquor and Baofeng Liquor were rated as seventeen famous wines, while Zhanggong Liquor, Dukang Liquor and Linhe Tequ were rated as 53 excellent. These famous wine titles have become a sharp weapon for these famous wines to compete for market share.
At that time, Song He and Zhang Gong successively became the most prominent liquor brands in Henan Province. Before 1994, the big brother of Henan Province was Song He, who was firmly in the top spot of Henan wine relying on the aura of national famous wine. In 1995, Ma Ji, a cross talk master, said, "In the East, West, North and South, good wine is in the bow", which made the bow wine an instant hit. In the mid-199s, the annual sales of Zhanggong liquor once exceeded 8 million yuan.
in the 199s, around Henan province.