CTR = (clicks/exposure) * 100% click-through rate represents the proportion of products clicked by users during the exposure process. It is one of the important indicators for measuring product attractiveness and user interest. A higher click-through rate usually means the product is more attractive and popular. Please note that click-through rate is a relative indicator and is affected by many factors, including the quality of the product, the attractiveness of the title and description, price competitiveness, advertising promotion, etc. Therefore, in order to improve the click-through rate of a product, in addition to the calculation formula, it is also necessary to optimize the product information and promotion strategy to attract more users to click.

1. The click-through rate formula of JD products:

The click-through rate (CTR, Click-ThroughRate) formula of JD products is as follows:

CTR=(click volume /Exposure)*100%

Among them: Clicks refer to the number of times users click on product links. Exposure refers to the number of times a product link is displayed to users.

Click-through rate represents the proportion of products clicked by users during the exposure process. It is one of the important indicators to measure the attractiveness of products and user interest. A higher click-through rate usually means the product is more attractive and popular.

Please note that click-through rate is a relative indicator and is affected by many factors, including the quality of the product, the attractiveness of the title and description, price competitiveness, advertising promotion, etc.

Therefore, in order to improve the click-through rate of a product, in addition to the calculation formula, it is also necessary to optimize the product information and promotion strategy to attract more users to click.

2. Benefits of JD product click-through rate

JD product click-through rate is one of the important indicators to measure product attractiveness and user interest, and has the following benefits:

< p>1. Improve exposure and sales opportunities: A high click-through rate means that more users are interested in the product and click on the link, thereby increasing the exposure and sales opportunities of the product.

The higher the click-through rate, the more potential buyers the product is displayed to, increasing the likelihood of a sale.

2. Improve search ranking: The ranking in JD search results page is often related to the click-through rate.

When a product has a high click-through rate, JD.com’s search algorithm will consider the product to be more popular among users, thus improving its ranking in the search results. A high ranking will further increase the product's exposure and clicks.

3. Enhance competitiveness: In the fiercely competitive e-commerce market, high click-through rate is one of the key factors to attract users and win competition.

By increasing the click-through rate of your products, you can stand out from many competitors and attract more users to choose and purchase your products.

4. Improve marketing strategy: Click-through rate can reflect the user's interest in product information. By monitoring and analyzing click-through rates, users’ preferences and behavioral habits can be understood, thereby optimizing product information and marketing strategies.

Based on the feedback from the click-through rate, the title, description, pictures, etc. of the product can be adjusted to increase the user's click and purchase intention.

In short, increasing the click-through rate of JD products can help increase exposure, improve search rankings, enhance competitiveness, and provide valuable data reference for improving marketing strategies, thereby promoting product sales and performance growth.