Since 2000, Pulitzer's sales have increased by more than 50% every year. In 2008, the sales reached 370 million yuan, and the profits and taxes reached 60 million yuan. In 2006, the company was recognized as a technology giant enterprise. The rapid development of Pulitzer Company for many years has benefited from the company's long-term emphasis on the industrialization of high-tech achievements, the close integration of Industry-University-Research and the pursuit of outstanding entrepreneurial spirit. The predecessor of Pulite is Pulite Institute of Chemistry of Tongji University, so the company has a natural blood relationship with the university research institute from the beginning of its establishment. With the development of the company, Industry-University-Research cooperation has become an indispensable part of the company's technological innovation. Since 2000, Pulit has established the Joint Laboratory of Modified Plastics for Automobile in cooperation with Shanghai Jiaotong University. A director and a deputy director are appointed by Jiaotong University and the company respectively to be responsible for the daily affairs of the laboratory. The company has invested about 65438+600,000 yuan to build a joint laboratory. The joint laboratory holds regular working meetings every year to exchange research results and discuss the next work plan. In the process of establishing the joint laboratory, the company mainly provides necessary research funds, various raw materials and experimental practice bases for all kinds of students in the School of Chemistry and Chemical Engineering of Jiaotong University, while the School of Chemistry and Chemical Engineering of Jiaotong University provides testing conditions and personnel, and helps the company to train professional and technical personnel, so as to share resources and complement each other. Through several years of cooperation, we have successfully developed a variety of modified plastics for automobiles, transferred three patented technologies to Pulitzer, and jointly applied for a patent. After seven years of laboratory joint operation, satisfactory results have been achieved. At the same time, the company also cooperated closely with the Nano Center of Shanghai University in Industry-University-Research. In 2008, the project "Development and industrial application of key technologies for fine processing of inorganic powders and composite materials" won the first prize of Shanghai Science and Technology Progress in 2008. In the future, the two sides will further strengthen cooperation, make full use of the advantages of talents, information, testing equipment and scientific research achievements of the school, and the favorable conditions for enterprises to transform scientific research achievements to develop high value-added products and realize the docking between enterprises. With the deepening of Industry-University-Research's work, the company's independent innovation ability has been continuously enhanced. In 2004, the company's R&D center was recognized as the Shanghai municipal enterprise technology center. Pulitzer invested a lot of resources to carry out technological innovation activities from three different levels, and established a "triple jump" model of independent innovation: "imitation (imitation of secondary innovation), integrated innovation and originality (original innovation)". The first level is the department that imitates the second innovation. The second level is the technology research and development department, which is an integrated and innovative department. Through cooperation with Shanghai Jiaotong University, Fudan University and Shanghai University, we will focus on solving major key technologies in the field of modified plastics by using the platform of "production, learning and research". The third level is the original innovation department-strategic research department: it is to study the future development technology of composite materials industry and engage in the accumulation and original research and development of forward-looking key technologies. At present, Pulitzer has initially formed a research and development model of "imitation, integration, originality" and "triple jump". In addition, Pulitzer also carried out a series of mass technological innovation activities, established a series of innovation incentive mechanisms and guarantee mechanisms, and basically formed a Pulitzer-style technological innovation system. By integrating the creation and application of intellectual property rights into technological innovation, production and management, and strengthening the protection of intellectual property rights, Pulit has become an important driving force to promote technological innovation of enterprises. Since 2004, Pulit has established an intellectual property management office, improved the intellectual property management system, and continuously improved the company's technological innovation level, and achieved good results. In 2006, Pulit established the "Crustal" intellectual property protection model, that is, taking technical know-how and business secrets as the core layer (core) of intellectual property, which is the life of an enterprise and needs special protection; Taking patents and copyrights as the intermediate layer (coat) of intellectual property rights is semi-public, and it is an act of safeguarding rights taken by enterprises to occupy the technological highland, which needs to be monitored emphatically; As the surface layer (shell) of intellectual property rights, trademarks need to be vigorously promoted in the market to improve the reputation and recognition of brands. At the same time, the system of non-competition and confidentiality agreement has been established, and the protection and control of trade secrets have been strengthened through the authority setting in ERP system. The implementation of the patent and copyright award system ensures that the number of patent applications and authorizations increases at a rate of 50% every year. At present, Pulitzer has applied for 1 16 invention patents, of which 2 1 has been granted; "Pulit" trademark was registered defensively across categories and regions, and won five trademarks from China, Japanese, Indian and Madrid. With the mission of making "Pulit" the first brand of plastic composite materials in China, the company is implementing the construction of well-known trademarks step by step. The company's trademark was recognized as a famous trademark in Shanghai, and "Plastic Composite Materials for Automobile" was awarded as a famous brand product in Shanghai for five consecutive years. In 2006, the company was recognized as an intellectual property model enterprise in Shanghai. As of May 2009, the company had 58 R&D personnel involved in the project, accounting for 28% of the total employees, established a high-level R&D team including 2 professors, 5 doctors and 15 masters, and trained 5 high-level management talents to enrich management positions; In the past five years, the proportion of scientific research expenditure in sales revenue has remained above 3%, reaching 3.18% in 2008; The Technology Center invests no less than 2 million yuan in laboratory construction every year to maintain the leading position in equipment research and development in the same industry; Industry-University-Research's cooperation funds account for no less than 20% of the total funds; In addition, special funds will be set up for the construction of patent information database and the public technology innovation award. Since 2000, seven projects of the company, including new modified ABS materials for automobiles, new toughened polypropylene materials for automobiles, high-toughness PC/ABS alloy, scratch-resistant rubber toughened talc filled polypropylene, low odor, high impact, anti-UV, heat-resistant ABS materials, environmentally friendly, anti-UV, flame-retardant modified styrene * * polymer and its alloy, have been recognized as high-tech achievements transformation projects in Shanghai. High impact and heat-resistant ABS material, toughened filled toughened PP material, high toughness PC/ABS alloy material, scratch-resistant rubber toughened talc filled polypropylene material and other products have been listed as national key new products and Shanghai excellent new product plan projects, and have been recognized as national key new products. In 2006, the high toughness PC/ABS alloy project was recognized as the national torch plan project (project number 2006GH030288). These patented technologies all have independent intellectual property rights, and the technical level of products is close to or reaches the international advanced level, and the sales of patented products account for more than 76% of the total sales revenue. Adhering to the service concept of "sincerely serving you" and "creating value for customers", we cooperated with automobile companies to develop a database of standard color swatches for automobile interiors, and assisted automobile companies to optimize the matching of automobile interior colors. Pulitzer paid attention to management benefits and improved management level through informationization. Pulit has implemented the third stage of ERP system, covering the whole business process with information management. Pulitzer specially defined the job responsibilities, assessment plans and salary plans of each position, implemented target management, linked target performance with salary, and mobilized employees' enthusiasm through incentive mechanism; In order to standardize the operation of each link, according to the requirements of ISO/TS 16949: 2002 quality management system, the company compiled the operation documents and precautions of each link, and standardized the operation requirements of each link. In order to improve the quality awareness of employees, the combination of employee self-inspection and team leader inspection is adopted in the production process to strictly control the process and product quality; Implement 6S management and kanban management at the production site to make the site clean and safe. In 2008, Zhou Wen, the general manager of the company, won the Shanghai Quality Gold Award. Pulitzer pays attention to people-oriented, strengthens the education and training of employees' corporate culture and core values, forms the infiltration mechanism of cultural management to enterprise management, and finally reaches the highest level of enterprise management-cultural management. In order to continuously improve the competitiveness of the company and seize the domestic automotive composite market, the company began to raise the listing plan in the second half of 2007, and plans to list on the small and medium-sized board of Shenzhen Stock Exchange by IPO, raising 274 million yuan, and within five years, the production capacity will increase from 50,000 tons in 2007 to 6,543,800 tons per year. At present, Pulitzer Company has passed the audit of CSRC, and the company is expected to achieve the listing goal in the near future. In the future, Pulit will continue to promote the industrialization of scientific and technological achievements, deepen cooperation with Industry-University-Research, constantly enhance its independent innovation capability, compete with well-known foreign multinational companies on the same stage, and build the first brand of automotive composite materials in China.