First, the word mark is easy to call, with clear meaning, good visual effect, easy to recognize and remember.

Second, written signs are restricted by nationalities and regions. For example, Chinese character trademarks are difficult to identify abroad. Foreign trademark is hard to identify in China.

2. When applying for a registered trademark, inquiries about existing trademarks (including registered and unregistered trademarks) are mainly based on words.

3. One of the most important criteria to judge whether a trademark is similar is to see whether its words are similar to those in other trademarks.