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What is the use of AR scanning on Taobao and Alipay?

To put it simply, Alipay’s AR scan allows you to place virtual 3D objects in the real world on the screen and interact with them. For example, after scanning, a three-dimensional cartoon character will appear. Of course, this must be set by the official in advance. For example, during the Spring Festival, small gods of good fortune will randomly appear around the event during the Spring Festival.

There is also another method, which is to scan some pictures or real things for identification. For example, after scanning a flower, it can identify it and tell you what kind of flower it is and some detailed information; scan some Trademark, detailed product introduction information will pop up; scan the QR code of some tourist area cultural relics introduction, and a detailed introduction page with 3D enlarged models, etc. will appear.

Taobao’s AR scan can also help you scan some packages, products, etc., check package delivery information, and find stores that sell this product.

Extended information:

Practical applications of AR

1. Maintenance and construction: Augmented reality can connect markers to specific objects that people are constructing, and then Augmented reality systems can depict images on top of it.

2. Military: The military has been designing and using augmented reality for decades, and the U.S. Naval Institute has funded a number of augmented reality research projects. The Defense Advanced Research Projects Agency (DARPA) has invested in HMD projects to develop displays that can be paired with portable information systems.

The idea is that augmented reality systems can provide troops with important information about their surroundings, such as showing entrances on the other side of a building, a bit like X-ray vision. Augmented reality displays can also highlight troop movements, allowing soldiers to move to places where enemies can't see them.

3. Instant information: Travelers and students can use these systems to learn more about specific historical events. Imagine walking on the battlefields of the American Civil War and seeing historical events reenacted on a head-mounted augmented reality display. It will immerse you in historical events, giving you the feeling of being there, and the perspective will be panoramic.

-Augmented reality technology (AR for short)