Nippon Paint latex paint, Dulux latex paint, China Resources Paint, Jialishi paint, Meitushi, Bauhinia paint, Carpoly paint, Dabao paint, Sankeshu paint, Giraffe paint

Introduction: The changes in China's coatings industry in 2009. According to data analysis, the growth rate of China's coatings industry reached a historic low. Compared with 2007 and 2008, it was the first time that there was less than double-digit growth. . However, the world is changing places, one is decreasing and the other is increasing. Some companies stand firm in the wind and rain and swim upstream; some companies drift with the tide and are submerged in the tide; but some companies are able to swim against the current and achieve success in the midst of crisis. The top ten Chinese paint brands have been re-baptized, a new pattern has been established, and new forces have been born. Where will the market develop in 2010? Let's wait and see.

The new pattern of coatings, brand inventory:

1. The road to kingship has a long way to go: Affected by the financial crisis in 2008, the coatings industry still had lingering fears in 2009. From more than a year ago Judging from actual operation conditions, the actual impact of the economic crisis on the coatings industry has already emerged. Foreign brands, led by Nippon Paint and Dulux, which occupy a large share of the Chinese market, are obviously not as crazy as before in their market actions. They have always suppressed the development of domestic national enterprises with their financial strength. However, with the support of domestic policies for ethnic enterprises and the homogenization of technology and management, the development of domestic ethnic enterprises is changing with each passing day. The growth of national enterprises has brought unprecedented pressure to major foreign brands such as Nippon Paint and Dulux. Nippon and Dulux all feel the fear of singing in the middle of the night. It seems that if you want to continue to dominate China, the road to becoming a king has a long way to go.

2. Big but not strong, be wise and protect yourself: As a national brand, China Resources has become a hybrid (it is said that 80% of the shares were acquired by the overseas company Valspar). In the early days, China Resources Paint was the leading national enterprise and the only national enterprise that could compete with Nippon Paint and Dulux. With the development and changes of the times, China Resources seems to have made us feel the fact that it is beyond its capabilities and is big but not strong. In fact, China Resources' model reflects the development of today's national paint companies. Generally speaking, it is big but not strong. However, this prudent and self-protective approach will only stall the company's progress and is not conducive to its long-term development.

3. A rising star can catch up from behind: A quick start may not be the first to catch up, but a latecomer can also catch up. This is an anti-classic saying that has been circulating in the paint industry since I don’t know when. 2009 was a difficult year for the coatings industry, but it was also the most important year for companies to turn from crisis to opportunity. As a company that has been developing in a low-key manner in the industry, Jialishi Paint Sales Co., Ltd. made a move that shocked industry insiders in 2009. It spared no expense to hire actress Li Bingbing as its brand spokesperson. And recruit troops at one stroke, with the strategic policy of going all out, concentrating resources, intensive cultivation, and dense network to quickly seize the market. The corporate goal is to create a "Mercedes-Benz" in the industry. In 2009, Gallic was highly anticipated and won the honorary title of "Top 10 Enterprises in China's Paint Industry". This is the greatest affirmation and praise for Gallic's long-term corporate strength and determination to build the "Mercedes-Benz" brand in the coating industry. It has become a major highlight in the paint industry in 2009.

China's paint industry still needs many rising stars like Jialishi to emerge, and the more the better. Only by continuing to catch up, strengthening the company's own management and technology, and improving the quality of the company can the company continue to move forward, thus promoting the overall progress of the entire Chinese coatings industry. Only in this kind of chasing after each other by individual enterprises can we speed up China's coatings to catch up with the international pace and enable national enterprises to stand among the world's strongest. (