1. Word trademark A word trademark refers to a trademark consisting only of words. Characters are written symbols of language, including: 1. Chinese characters, usually including single letters and multiple letters. For example, IBM, BMW, and TCL are common multi-letter trademarks. As for a single letter, such as McDonald's "M" or Motorola's "M", it appears as a special font or color and has distinctive features, so it can be registered as a trademark. Ethnic minority languages ??(Tibetan, Yi, etc.), foreign languages ??(English, French, etc.), Arabic numerals, you still have to be extra cautious when registering digital trademarks, because the numbers used in trademarks can be common models, production time, year, etc. Shelf life, service time, etc., it is very likely that the registration will "fail" due to lack of distinctiveness or adverse effects, for example: 911, 9182. Graphic trademarks Graphic trademarks refer to trademarks without any text and consisting only of flat graphics. Graphics can be concrete or abstract. As long as they have distinctive features and are easy to identify, they can become trademarks. Graphic trademarks are relatively intuitive and are not limited by language. No matter what language people use, they can understand the content expressed by the graphics. 3. Combination of graphic and text trademarks A graphic and text combination trademark refers to a trademark that is a combination of words, graphics, letters, and numbers. In advertising and other commercial activities, the most common combination trademark is a combination of words and graphics. This combination makes the words and graphics complement each other. The explanatory nature of the text and the legibility of the graphics greatly improve Enhanced trademark recognition and distinctiveness. The two design form characteristics of a combination trademark: text and graphics appear at the same time, do not interfere with each other, and set off each other. For example, Hermès, Rolex, Swarovski, etc. are all such combination trademarks. Text and graphics are interchanged, and the text is deformed into a part of the graphics, or the graphics is interspersed into the text as a certain stroke structure of the text. For example, Wuliangye’s trademark embeds the letter “W” into the graphics, and the well-known paper brand Xinxiangyin’s In the trademark, one stroke of the word "heart" is replaced by a red heart pattern lock. 4. Three-dimensional trademarks Three-dimensional trademarks refer to trademarks that are represented by a three-dimensional logo, the shape of a product, or the three-dimensional image of the physical packaging of the product. This is a trademark of a three-dimensional structure. For example, the most famous American Coca-Cola beverage bottle shape with streamlined curvature is a three-dimensional trademark. Three-dimensional trademarks can usually be divided into the following four types: ordinary three-dimensional graphics that have nothing to do with goods. This is the most common three-dimensional trademark, which is usually the three-dimensional shape of a flat graphic trademark. Since this type of three-dimensional trademark has no direct relationship with the goods, it has strong distinctive features and is relatively easy to apply for and register. For example, the clown shape used in McDonald's restaurants, Michelin's tire man, Rolls-Royce's Flying Man, etc. The appearance of product packaging. Registering the packaging appearance of goods as a three-dimensional trademark is a commercial competition strategy adopted by many companies. Especially for industries such as wine, beverages, condiments, food, and perfumes, the appearance of packaging bottles is of great significance. The most typical examples are Coca-Cola beverage bottles, Martell Merchant Cognac bottles, Nestlé’s soy sauce bottle shapes, Ferrero Rocher chocolate and other product packaging. The outer packaging of these products has a unique shape. If the text labels on the packaging are removed, consumers can distinguish them based on the outer packaging. The appearance of the product itself. It means that the shape of the product itself can be registered as a trademark. For example, the shape of ZIPPO lighters with square edges and rounded corners and the shape of Viagra blue pills are all three-dimensional trademarks. The appearance of part of the product. If a certain part of the goods has a special shape that creates a distinctive feature, it can be registered as a trademark. For example, the small lock trademark used by HERMES on luggage, the front grille of Jeep, etc. 5. Sound trademark Sound trademark refers to a mark composed of music or a special sound that can identify the source of goods or services. Different from traditional trademarks, sound trademarks help consumers identify products from an auditory perspective. For example, identifiable advertising jingles, melodies, human voices, bells, jingles, or animal sounds, etc., use auditory rather than visual methods as the source of transactions to distinguish goods or services.