Legal analysis: 1. Negotiation between the parties. According to the provisions of the Trademark Law, if an infringer infringes upon the trademark owner's exclusive right to use a registered trademark, the parties may resolve the resulting dispute through negotiation. The trademark owner may require the infringer to immediately stop the infringement, destroy the infringing trademark logo, etc.
2. Industrial and commercial complaints and reports. When a trademark infringement dispute with a trademark infringer cannot be resolved through negotiation, the trademark owner can complain or report to the relevant industrial and commercial authorities through the evidence materials of the trademark infringer's infringement collected in the early stage. When the industrial and commercial department handles the matter, if the infringement is determined If established, the infringing act may be ordered to immediately cease, and the infringing goods and tools mainly used to manufacture infringing goods and counterfeit registered trademarks may be confiscated and destroyed. If the illegal business volume exceeds RMB 50,000, a fine of less than five times the illegal business volume may be imposed. If the illegal business volume is confiscated or the illegal business volume is less than 50,000 yuan, a fine of not more than 250,000 yuan may be imposed.
3. Court proceedings. When the trademark owner cannot resolve the trademark infringement dispute after negotiating with the trademark infringer or reporting it to the labor force, the trademark owner can submit the dispute to the court for settlement and request for a cessation of the infringement and compensation for economic losses. , publish an apology in the newspaper and eliminate the impact.
Legal basis: Article 60 of the "Trademark Law of the People's Republic of China" If any of the acts that infringe upon the exclusive right to use a registered trademark as listed in Article 57 of this Law causes a dispute, the party concerned shall If the dispute is not resolved through negotiation or negotiation fails, the trademark registrant or interested party may file a lawsuit with the People's Court or request the industrial and commercial administration department to handle the matter. When the administrative department for industry and commerce determines that the infringement is established, it shall order it to immediately stop the infringement, confiscate and destroy the infringing goods and tools mainly used to manufacture infringing goods and counterfeit registered trademarks. If the illegal business turnover exceeds 50,000 yuan, it may be punished. A fine of not more than five times the illegal business volume may be imposed. If there is no illegal business volume or the illegal business volume is less than 50,000 yuan, a fine of not more than 250,000 yuan may be imposed. Those who commit more than two trademark infringements within five years or have other serious circumstances shall be severely punished. If a person sells goods that are not known to infringe the exclusive rights of a registered trademark and can prove that he obtained the goods legally and explained the supplier, the industrial and commercial administration department will order him to stop selling them. For disputes over the amount of compensation for infringement of the exclusive right to use a trademark, the parties may request mediation by the industrial and commercial administrative department handling the matter, or they may file a lawsuit in the People's Court in accordance with the Civil Procedure Law of the People's Republic of China. If the parties fail to reach an agreement after mediation by the administrative department for industry and commerce or do not perform the mediation letter after it takes effect, the parties may file a lawsuit in the People's Court in accordance with the Civil Procedure Law of the People's Republic of China.