(1) takes a long time. The application period for trademark registration is too long, resulting in many project products have been launched, but they have not yet obtained the trademark certificate.
(2) Diversification of business scope. Some enterprises have diversified business scope, many brands and projects, and the pace of trademark registration can't keep up with the pace of operation, which is prone to trademark infringement.
For the above two pain points, we provide you with the following solutions:
First, from the beginning of the project, trademark registration will be started, which will be followed up by the company's legal affairs or professional institutions.
Second, when registering a trademark, powerful enterprises should try their best to achieve full coverage, "protect the unregistered blank areas" and "continuously register" the registered areas. In addition, you can also infiltrate and register around competing trademarks.
Third, register the company's solgan (advertising language), VI (visual identification), influential activities nationwide, founder's works, App model, etc. Copyright registration or trademark.