Live broadcast is indeed a popular sales method now. There are two ways to do live broadcast. One way is to open your own online shop and broadcast the goods live to your own online shop. Another way is live broadcast with goods. If the subject didn't have his own online shop before, it is suggested to be a live distribution team now.
If you really need to form a live broadcast team, you can probably go as follows.
The first is the investment in some hardware facilities, such as venues (this is crucial for live broadcast), computers and live broadcast equipment.
Then consider the personnel structure. In addition to finding a more suitable anchor, it is more important to find a person in charge. After all, there is no weak person under the strong.
The core is to connect with high-quality goods. Personally, if possible, try to connect with upstream businesses. Now the intermediate channel from merchants to consumers is getting shorter and shorter, and it is not recommended to find a middleman channel.
Then determine which platform you need to broadcast on. There will be subtle differences between different platforms, but they are all the same. It is suggested to broadcast on only one platform at first, and then consider expanding to other platforms after accumulating certain experience.
In the early stage, you need some business methods to find more businesses and form cooperation. This will be a difficult point. After you have accumulated some sales experience and data, there may be merchants looking for you. This time shows that this discipline has taken root in this industry.
(Do a good job of primitive accumulation)
Finally, determine the cooperation mode with the merchants, that is, what data is the composition of the service fee, or is it directly the price difference of the products.
The core of business is that you have created value for others and made profits for yourself. So at the beginning, the main consideration is whether you can help the merchants you cooperate with sell more goods through live broadcast, so that they will be more successful in the live broadcast industry and their lives will be smoother.