There is no difference between graphic trademarks and word mark in essence, because they are both symbols of goods, but the visual effect of graphic trademarks is relatively strong, while the expression meaning of word mark is relatively clear, and the differences are as follows:

1. Graphic trademarks are represented by graphics, and word mark is represented by words.

2. Graphic trademarks emphasize the shape of pictures, such as the "Nike" trademark.

Graphic trademark refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used for goods or services. Graphic trademarks are divided into three categories:

1) mark trademark: refers to a trademark with a pattern made of simple symbols;

2) Geometric graphic trademark: a trademark composed of abstract graphics;

3) Natural graphic trademark: it is a graphic trademark targeting natural objects such as people, animals and plants, natural scenery, etc. Some are physical pictures, and some are trademarks made of processed, refined, generalized and exaggerated natural graphics.

Two, the word mark refers to the combination of Chinese characters and their pinyin letters or other words and letters, used for goods or services. Word mark is a major trademark form. Because it is convenient to call, most enterprises will choose words as the first choice for trademark registration and use.