Do you know that company registration, trademark registration and brand registration are different? They also have different meanings to the enterprise, which is inevitable. When we register a trademark, company or brand, we must clearly understand the purpose of doing so and register it while ensuring its value. Let Mande Enterprise Server break down the differences for you.

1. A company is your business identity. Common ones are self-employed and limited liability companies.

A self-employed person is a kind of unlimited liability company, and the individual bears unlimited liability (for example, if a drink you develop kills someone, you will have to pay compensation even if your house and car are pawned). Once the company goes bankrupt, it also means that With personal bankruptcy (having nothing), self-employment is suitable for some industries with low risks. In foreign countries, it is usually consulting, consultants, etc. It is basically OK to buy a commercial insurance.

A limited liability company is another type of company. The company is recognized by the law as a "person", so it is called a legal person. At the legal level, it is the same as a natural person, and the owner of the company is called a legal representative. Therefore, if an accident or poor management occurs, the company can be declared bankrupt as long as the company loses 0 assets. As a legal representative, you do not need to offset your personal property against the account. The limited liability company greatly reduces the risks of businessmen doing business, so its emergence has greatly promoted business progress.

Approval of the company name does not necessarily mean approval of the trademark registration. These are two review systems. Company names that are not well-known trademarks in different regions or industries can use the same name, such as Hebei Guozhi Intellectual Property Company, Hebei Guozhi Trading Co., Ltd., and Beijing Intellectual Property Company. There is only one trademark in the country. If it is registered in all countries, then all There is only one world.

2. Only when you register a company before you can register a trademark, because trademark registration requires the following information:

1. To apply in an individual name, you need to provide: the applicant’s ID card and individual business business Copy of license;

2. To apply in the name of a company, you need to provide: A copy of the company's business license.

So you must have a company business license or an individual business license to register a trademark.

3. The difference between brand and trademark: Brand is the content of marketing.

To put it simply, it is to make consumers identify or trust. For example, when you hear about Apple phones, you know they are high-end, and when you hear about Nokia phones, you know they are sturdy. In fact, there is no necessarily a difference in quality between a piece of clothing, but if you put the Armani brand or the Jeanswest brand on it, the price can be a hundred times different. This is the power of the brand. Simply put, a company is your code name for doing business with the outside world, and it is also a mechanism to protect you. A trademark is an asset owned by a company. How big you can make it depends on how well you manage the brand.

A company can register multiple trademarks. Whether a trademark can become a brand depends on its operations. When operating a brand, market positioning must be considered. For example, Bosden is a high-end brand, and if it opens, it will definitely produce Kangbol mid-range down jackets. For example, there may be thousands of Haier trademarks, but the brand we often know is Haier.

How much does industrial and commercial registration cost? Trust us with Mander Enterprise Services. The company's agency is safe and efficient, our tax consultants are professional, and Mander Enterprise Services is a one-stop service expert.