How to hand-paint pop posters

Production of POP

There are many ways and methods to produce POP advertisements, and there are countless types of materials to use. Among them, hand-painted POP is the most flexible. Sex, economy and affinity, the basic principles of hand-painted POP production are: 1. Easy to attract attention; 2. Easy to read; 3. The key points of appeal can be known at a glance; 4. Aesthetic; 5. Has a sense of unity and harmony; 6. , efficient.

1. Various tools:

The selection and application of tools is very important. Choosing good and suitable tools often has the effect of getting twice the result with half the effort. For example, with a pasting tool, spray glue can be used to handle large-area and large-volume pasting actions, which is far more efficient than using double-sided stickers or glue. How to make various tools exert their own characteristics is something we must consider in advance. Another thing worth paying attention to is the display tools. If the completed work is not displayed with the help of display tools, or the display effect is not good, then no matter how good the work is, it will be in vain.

There are many kinds of materials and tools used to draw or write, and each has its own unique expression techniques and effects. Among them, the marker pen is known as a POP pen because it is easy to master and convenient for writing, while the flat pen has a soft tip and can write a variety of POP styles with different styles, and is also widely loved by everyone.

Various pen tools

Cutting tools

Measurement tools

Paste tools

2. Learn to write POP Regarding fonts, the previous writing methods must be abandoned, because the main appeal of POP is clear, concise and powerful fonts, so there is no need to make fancy changes in fonts. In addition, for price POP, because the people writing are different, there should not be too much difference in the fonts. This is also the requirement for the integrity of POP fonts, and there is no emphasis on personalized fonts. For different products, fonts may be good or bad, which will have a certain impact on the specific sales of the product and is not advisable. In POP posters and POP posters, innovative and personalized images and fonts are required to maximize the reading rate and attract attention. In terms of color application, we should also strive to be clean, rather than using all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, you must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

With POP font.

3. Several aspects to pay attention to when writing POP:

1. When writing, you should write the full product name and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price must be indicated to reflect the extent of the price reduction.

4. In principle, there should be no more than two products on one POP, otherwise the visual impact will not be achieved.

5. No more than three colors are used, generally red, blue and black.

Hand-drawn POP—title writing method

Title word writing method

1. Seek the integrity of the final structure of the word group: the number of words in the title text of general hand-drawn POP posters Not too much. For slightly more text titles, the font shape should not change too much, and the size and spacing of the fonts should be as consistent as possible so as not to affect readability. If there are only a few words in the title, less than three or five words, then you can make major changes in the font shape or word group according to your own design needs. At this time, you should pay more attention to the overall structure of the entire title word group. There is also the balance of the entire set of characters.

2. Make changes to match the characteristics of the pen: Generally, the title words are designed with thicker fonts, and the pens that can be used to write the title words, whether it is a flat pen, a round pen, a brush or a thicker font POP advertising pens have very different tip shapes and characteristics. Therefore, how to master the characteristics of the pen itself and properly play its role in changing fonts and beautifying fonts, the most important thing is the proficiency of the pen. After practicing repeatedly and then considering the rhythmic coordination, the fonts can produce natural and beautiful changes.

3. Draw the personality of the words: People have different personalities, and different types of products or similar products with different shapes, colors, and textures also have different personalities. Therefore, when faced with different The product must be considered carefully and then personalized according to its nature.

For example, for a hand-painted POP in a cosmetics counter, you can use a more feminine and slim font for its title; if it is in the home appliance industry, you can use a thicker, more masculine font for TVs, air conditioners, and refrigerators with a cold appearance. If it is a teahouse with antique decoration, but the writing style is very modern, it will not match well. Therefore, before writing, you must consider the nature and type of the product and store itself to determine the personality of the font, such as elegant, novel, soft, hard, heavy, light, modern, classical, etc.

4. Additional effects: Adding some auxiliary lines on or next to the font will produce three-dimensional, overlapping, shadow, and block effects. In order to avoid self-defeating, two points must be noted:

·The title has a long number of words and should not add unnecessary effects

·The color should not be pretentious and weird, making it difficult to read, so as to maintain a generous and fresh aesthetic.

After writing the words

Write the horizontal stroke first

After adding the vertical stroke, the dark part is where the strokes overlap.

How to hold horizontal strokes

Hold vertical strokes

Use flat design to draw fonts with flat pens

First write what you want to write Use a pencil to draw the characters. At this time, you must pay attention to:

1. The strokes of the font should be evenly distributed, and the shape should be as full and square as possible.

Try to connect the strokes in the two bodies as much as possible.

3. The words should be compact, so that the entire title becomes a group of words with a sense of integrity.

Hand-drawn POP - poster production

The original text of the poster "POST" was originally adapted from the "POST" of "posted on the pillar". Notices can be called "POSTER". As far as design terms are concerned, "poster" and "bill" can be defined as "a flat form of advertising poster media", or "posted large-scale printed advertising materials."

POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated into Chinese as "point-of-purchase advertising". Any advertising material displayed in the place where goods are purchased is called POP advertising. Its purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to purchase. POP emphasizes the consumer's perspective and is an advertisement designed from the perspective of customer convenience. A successful POP has the decisive effect of making customers purchase goods. It is the end of advertising activities and the starting point of sales promotion.

You can freely choose the place where the posters are posted. Several posters can be posted in one place to enhance the impression. Not only are posters easy to put up, but they can also be displayed for a long time and can be appealed to repeatedly to achieve repeated effects. POP must be displayed at the sales floor, which is the biggest difference from posters. Although it is in a limited place, the scope of expression is still full of unlimited diversity.

This form of advertising can be seen almost everywhere. It is not limited to supermarkets. We can often see hand-painted POP in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places. poster. These do not require exquisite printing or huge production costs. Sometimes a simple hand-drawn POP advertisement written casually can be even more effective than a decorative POP deliberately produced by the manufacturer.

The tasks of hand-painted POP:

1. Promote attention and understanding of the product and increase consumers' desire to purchase, such as using illustrations, copywriting, colors, etc.

2. Convey the brand, value, characteristics, content, and materials of the product, such as descriptions of characteristics and materials, etc.

3. Describe in detail how to use the product to let consumers understand and develop the need.

4. With outstanding copywriting and written design, it reminds people of the quality of the product of excellence.

5. Instructions and signs on goods and sales places, etc.

6. Show the image of the store and create a shopping atmosphere.

7. Create an atmosphere in the store and show a sense of season.

8. In conjunction with SP (store promotion) activities, use it during product demonstrations or performances to increase the effect

and atmosphere of the performance.

9. The appeal of high quality and low price promotes action purchases, such as exaggerated price performance during special sales.

The effective marking position of POP:

1. At about eye height, the position can be clearly read.

2. The location of the mark should not damage the overall beauty of the product or hinder the lifting of the product.

3. The marked location and promoted products should be placed in an easily identifiable location.

4. Effectively utilize the space of the ceiling and the position of the beams and columns.

5. Use hand-painted POP to revive the dead corners of the display.

Hand-drawn POP - writing of expository text

How to write expository text

The design of Chinese fonts should make the fonts smooth and unified, in line with the principle of beauty, in addition to various The basic strokes must be written in a regular and regular manner with appropriate changes. The most important thing is to fully understand the structure of each part of the font and the arrangement of radicals, so that the dots and strokes can correspond and the intervals are even, and it can become a practical and beautiful font.

Chinese characters are square fonts. Sentences are composed of a single font arranged one after another, and can be arranged vertically or horizontally. When arranged vertically, the reading direction is from top to bottom, then from right to left; when arranged horizontally, the order is from left to right, then top to bottom. Because it has two different directions, when there is a whole continuous text, readers often become unclear about the reading direction. In order to avoid the occurrence of the above adverse phenomena, the reading direction should be determined first when arranging, and the spacing between lines should be reserved or the text should be flattened or lengthened to form a visual effect between lines, so as to display the reading direction of continuous text. , to achieve an easy-to-read effect.

As for how much width should be left between lines, there is no absolute standard to follow, because there are several practical factors that may affect the variables, such as: font type, thickness, size and variation; The number of words (length) used in each line, the nature of the copy and the length of the text. These factors are all interactive. Even so, in the actual production of printed fonts, it is usually easiest to read between half a character (half-width) and one character position, while hand-drawn fonts have larger fonts and shorter words per line, and the lines are usually 3/ 4 characters to 1/4 characters is the most practical. Sometimes, in order to make it easier for readers to read in sequence, the text must also be arranged with its "moving lines" and "conducting lines" in mind.

The pens used for hand-drawing POP fine characters, commonly used are thick-shaped signature pens and round-shaped exotic pens, which are generally used when drawing more explanatory texts. If you want to draw beautiful drawings, you must Pay attention to the following two points:

·Use a pencil to draw the bottom line first, and then draw the words, so that it will be neat and beautiful.

·There shouldn’t be too much distance between words to create a sense of compactness.

The explanatory text of hand-drawn POP advertisements, if arranged horizontally, is usually described according to the principle of "no space between words on the left and right, and space between lines above and below".

Hand-painted POP - arrangement and composition

Commonly used hand-painted POP arrangement and composition:

Principles:

1. Easy to attract attention< /p>

2. Easy to explain

3. You can know the key points and demands at a glance

4. Beautiful.

5. How about having a lot of personality? Learn to draw comics

Question 1: How to learn to draw comics well? Learning comics should be done step by step. I am also learning comics by myself. The following is my own summary

If it is the first step of self-study, you I want to buy a comic textbook. It’s available in most bookstores and it’s not expensive. It only costs 20 yuan.

Don’t be impatient after buying the book. You need to study bit by bit. First, buy all the things you need to draw comics. Pens, erasers and the like

Then start to learn to draw

It is very important to learn the facial features one by one. Learn the face shape first

Then start to draw the eyes, nose and mouth. Ears and the like

It takes a long time to learn how to draw eyes because the character’s characteristics are reflected in the eyes

I suggest you learn to draw girls first because boys are better than girls. The steps are simple. Know that girls can be easily painted by boys once they have made up.

After you have learned the head part, you must start to learn to draw body lines. At the beginning, you must first learn to stand at attention in a more dignified posture. You need to learn very complicated action costumes and you can create some by yourself

When you have almost learned the body, you have to buy the second book

It is about sketch comics, sketch comics and sketches. The big difference is that he is not as strict as sketching, but he can show all the characteristics of the characters. To learn sketching comics, you don’t need to learn sketching, just follow the book and draw blood little by little.

Wait until you feel comfortable Once you are more familiar with drawing, don’t blindly copy. You can find a few photos and turn them into sketches and cartoons to test yourself

And when you have reached this point, you need to learn complex movements

Coloring is generally not taught in books, you can go to a specialized teacher to learn coloring

This is just my personal opinion and I hope it will be helpful to you

Remember that it is important to choose books for self-study

Question 2: 0 basics, how to learn to draw comics? First of all, we must make it clear: in comics, the story is always greater than the picture. If you look at the work of Osamu Tezuka or Akira Toriyama, you will find that their paintings are not good by today's standards.

However, the picture is very important. It should be emphasized that you should never learn any techniques mentioned in books and periodicals on the market. Only a few of them are actually useful.

Then there is style. Style cannot be learned, it can only be cultivated. You need a style of your own, and the prerequisite for acquiring it is: don’t learn comics techniques.

Then, you have to draw a lot of storyboards. Even if you can't draw yet, tell a story using the marks you can make. You must be able to tell stories.

Then, give yourself a period of time, I think at least two years, where you should not have any finished works, but should keep painting. Don't rush into painting: your first work will leave a decisive impression on readers, so wait until you are good enough.

When you find that you can easily tell stories with images, you can learn some techniques. But there is very little to learn. Some cartoonists don’t use G pens, and some cartoonists don’t use dots as long as you can tell the story clearly.

Recommended works: "Infinite Living", "Cat Shit No. 1", "Roman Baths", "Mediocrity", "Drifting Classroom", and the famous "Firebird".

If you are impatient, just browse. After browsing, I believe your understanding of comics will change.

The most important point: nothing is fixed. Everything serves what you want to express!

Question 3: How to quickly learn to draw comics depends on whether you have a foundation in painting, such as whether you have learned sketching, oil painting, watercolor, etc.

I understand that many beginners want to quickly master comic skills, so that they can show off to their friends around them, or gain the interest of their girlfriends. But in fact, without a foundation, the possibility of quickly learning comics is very low. Only by reading a large number of comic books, teaching books and constantly practicing drawing skills can you draw good drawings.

I think it takes about a year to go from a beginner with no foundation to a graduate level (if you can persist in practicing your painting skills every day without giving up). And graduating as a beginner does not mean that you are good at painting, it just means that you are "ok and can see".

This was drawn last year when I was just learning comics. It can be said to be a mess.

This is what I drew this year. It can be said to be a "beginner's graduation" level. At most, it is "okay and passable".

So when you draw comics, don’t take chances and think: “It will take me 3 months to draw professional comics.”

If comics were so easy to learn, everyone would be able to draw comics. They are all cartoonists.

Question 4: How do you learn to draw comics? (I am also a comic lover, I also love to draw and read comics, and I am working hard to improve)

Personally, I think the first step in learning comics is One thing is to determine your own comic line and style. What kind of comics you want to draw is just like what kind of work you want to write, such as girls, love, teenagers, passion, comedy, complaints, reasoning, suspense, etc. (depending on personal interests); the style of painting is in the long-term The drawing exercises mastered vary from person to person and each has its own characteristics. If you don’t have a painting foundation, copying the works of your favorite cartoonist is a good way (you should be dedicated to learning from the same family). After you have mastered a favorite cartoon style (to achieve a similarity in form and spirit), you should study other good works. Take their nutrients, digest them, integrate them (learn from the strengths of others), and finally form your own style (unique). At the same time, you should pay attention to your off-screen skills, read more, master all aspects of knowledge, and strengthen your self-cultivation (only in this way can you create good works. Cartoonists should also be considered half-literaturers or novelists).

As far as painting skills are concerned, it is recommended to start from the basics, sketching (basic skills, lines, shadows), human body deconstruction (understanding the human body), color (including paper painting and CG coloring), pen drawing (Familiar with ink, improve line drawing skills) and so on are the basis. The combination of various painting techniques will make your comics unique (perhaps you will be the next master). Even if you are not a professional, you should learn it by yourself