With the release of the full-screen version of iPhone X, full-screen has undoubtedly become the key word in the smart phone industry in 217. In the last two months alone, many mobile phone manufacturers such as Huawei, Samsung, Xiaomi, vivo and Gionee have successively released new full-screen mobile phones, trying to occupy a place in the fierce competition.

Recently, the war ignited by the full screen has spread abroad. LeEco Zhixin Electronic Technology (Tianjin) Co., Ltd. and Huawei respectively registered the trademarks of "Full Screen" at home and abroad. In this regard, some insiders speculated that the purpose of applying for trademarks by LeEco and Huawei was to "charge" other mobile phone manufacturers in the future.

The burning of the full-screen war has triggered a big discussion in the industry about "who first proposed the full-screen design". Lei Jun, the founder, chairman and CEO of Xiaomi, once published the article "Full-screen past lives", pointing out:

Following the release of Xiaomi MIX on October 25th, 216, the Baidu index of the word "Full-screen" was included for the first time. In addition, Xiaomi MIX broke through the traditional mobile phone screen size ratio from 16: 9 to 17: 9, and then the industry followed up with 18: 9, which led the overall screen development trend of the entire mobile phone industry.

for this statement of lei jun, the industry does not agree. In the four years from 213 to July 216, Sharp developed 28 full-screen models, but from the previous performance of Sharp mobile phones in China market, the full-screen models have been tepid. Until 216, the release of Xiaomi MIX only contributed to the concept of "full screen".

The industry is still arguing fiercely, but it is found that LeEco Zhixin Electronic Technology (Tianjin) Co., Ltd., a holding subsidiary of LeTV, applied for the trademark registration of "Full Screen" as early as March 13th this year.

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