1. Science is that packaging design should first consider the function of packaging, so as to protect products, provide convenience and expand sales. Meet the needs of people's daily production and life. At the same time, it should also conform to the healthy aesthetics and customs of the broad masses. Packaging design must not be a flashy formalism product, nor can it simply strengthen the three functions and ignore other aspects. Integration will bring adverse effects on people's health, industrial production and social life.
2. Economy requires that the packaging design must conform to the modern advanced industrial production level and achieve the maximum economic effect with the least financial resources, material resources, manpower and time. This requires that our packaging design is conducive to mechanized mass production; Conducive to automatic operation and management; Is beneficial to reducing material consumption and saving energy; Is conducive to improving work efficiency; It is beneficial to protect products, facilitate transportation, expand sales, use and maintenance, storage and stacking and other circulation links. These are the contents of economic principles. Our country is a socialist country, and the purpose of production is to improve the living standards of the broad masses of people. Therefore, the economic principle of packaging design is related to the national economy and personal interests and should be highly valued.
3. Reliability means that the packaging design is required to protect the product from being damaged, polluted or stolen in all circulation links. This requires scientific analysis of packaging, reasonable packaging methods and materials, reliable structural design, and even some special treatment. For example, the wooden board at the bottom of the container must undergo special sterilization and insecticidal treatment.
Beauty is the common demand of the public. Packaging design must create vivid, perfect, healthy and harmonious modeling design and decoration design for the packaged products under the conditions of function, material and technology. So as to stimulate people's desire to buy, beautify people's lives and cultivate people's healthy and noble aesthetic taste.
Conclusion: Science, economy, reliability and aesthetics are closely related, and neither of them can be ignored. When improving the scientificity and reliability of packaging design, we must not forget the economic and social effects of packaging design; When improving the economic effect of packaging design, we should not simply pursue profit value, but consider the influence of packaging on all aspects of people's lives, such as the environment and people's psychology. When considering the beauty of installation design, we should not only make the packaging modeling and decoration obey the needs of packaging function, but also consider the existing appreciation level, customs and hobbies and taboo colors of the masses. Only when they are organically combined and coordinated in the process of design and production can packaging show creative design ideas in all aspects and better serve production and life.