The Beijing Higher People’s Court made judgments on 32 of the 78 Jordan Sports trademark disputes. The court upheld the first-instance judgment and rejected Michael Jordan’s appeal to cancel the registration of the disputed Jordan Sports trademark.

Ma Dongxiao, attorney for Jordan Sports, said: Michael Jordan's own surname is "Jordan", which is a common British and American surname, and the Chinese "Jordan" is one of the common translations, making it difficult to identify "Jordan" There is an inevitable and unique correspondence with Michael Jordan. Accordingly, Michael Jordan does not have any prior rights to the Chinese "Qiaodan" and the silhouette image of ordinary basketball dribbling movements. Since its establishment, Qiaodan Sports has gained widespread market recognition and stable market order after more than 20 years of operation. Compared with Qiaodan Sports' use of its trademark, it cannot be determined that the word "Jordan" is related to Mr. Michael Jordan. The corresponding relationship is stronger than that of Jordan Sports. Although Michael Jordan has a high social reputation as a basketball player, it does not mean that his name has relevant rights on goods. The "Jordan" brand, as a legal registered trademark, has exclusive rights for commercial use. .