White rabbit toffee is produced in Shanghai, and the white rabbit toffee produced by Shanghai Guanshengyuan Food Co., Ltd. is a famous food in China. He has won the National Silver Award for Quality Food twice, and was approved by the Trademark Office of the State Administration for Industry and Commerce to register the "White Rabbit" trademark at 1979. The trademark is a jumping white rabbit, and its image is deeply rooted in people's hearts.

White rabbit toffee is a white, chewy cylindrical toffee, similar in texture to western bird candy. It is about 3 cm long and has a diameter of 1 cm. Each toffee is wrapped in edible rice paper and then wrapped in wrapping paper. Each candy has 20 calories (84 kilojoules).

The taste and packaging of white rabbit toffee are not immutable. In addition to the traditional milk flavor, coffee, fat-dragging, peanut and bird knot, fresh fruit, red beans and other flavors were added, and the "creamy plum flavor" with China characteristics was added. Today's toffee has been improved many times, and its main components include granulated sugar, gelatin, condensed milk, cream, milk powder and so on.

White rabbit toffee is more suitable for the preferences of modern consumer groups, such as low sugar content and exquisite packaging. In terms of quality, the fresh milk content of the brand-new white rabbit toffee will be increased by more than 10%, and the milk flavor will be more intense; At the same time, it does not contain essence and pigment, so it is more elastic and softer. In the packaging, the white rabbit toffee is changed into vertical packaging, and high-grade materials that are not easy to wrinkle are used to highlight the feeling of fine products.