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The development course of Kimberly

In May, 1995, "Kimberly Diamond" officially settled in Chinese mainland, and successfully passed the trademark registration. It is the first professional brand company with diamonds as its main business in China.

on 18th, the first diamond franchise store in China was grandly opened, which started the journey of Kimberly Diamond to set new industry standards and strengthen its new market image in China.

At the beginning of p>1996,

The "Six Guarantees Service" was initiated in the industry, which established a new service standard in the diamond and jewelry field in China, and also enhanced the service brand image of Kimberly Diamond in China.

In March, 1997, while developing the China market, we carried out international cooperation-reached the first "quality appraisal agreement" with the international diamond professional

organization HRD (Belgian Diamond High-level Parliament), which brought the confidence guarantee that "Kimberly diamonds are high-quality diamonds" to China consumers.

In September, 1998, it became a member of "China Gemstone Association", cooperated with "China Gemstone Association" to promote industry activities, and established an industry exchange platform.

In January, 1999, it was selected as an "advanced unit" in the activity of "Quality Miles in China".

in March, Shanghai diamond exchange (SDE) was established. Kimberly Diamond became the first member of Shanghai Diamond Exchange.

at the end of the year, the 1th Kimberly diamond franchise store was grandly opened.

In January, 2,

Shanghai Kimberly Diamond Co., Ltd. was established to be fully responsible for the market operation and development in Chinese mainland.

in may, the 16th "Kimberly diamond" franchise store opened in Shanghai.

At the beginning of p>22

, the national marketing layout was mature, and operations and offices were set up in Hong Kong, Belgium and Canada.

in March, it was awarded as "National Diamond Jewelry Industry Quality Service Integrity Demonstration Enterprise" by the General Administration of Quality Supervision, Inspection and Quarantine and the National Jewelry Quality Supervision and Inspection Center.

In January, 23,

it was jointly awarded as "Consumer Satisfaction Brand with Stable Quality Products" by China Quality and Technical Supervision and Quality and Supervision.

in may, it was awarded the title of "member unit of China quality inspection association".

In September, 23, in the activity of "China Quality Miles Quality Month Integrity Day", it was successfully selected as "Quality Stable and Qualified Consumer Rest assured Brand".

In November, I was invited to participate in Shanghai International Jewelry Fair, which attracted the attention of many exhibitors during the exhibition.

in January, 24

, BSI awarded the ISO91 quality management system certification to Shanghai Kimberly Diamond Co., Ltd.

in March, "China product quality complaint handling network" released the announcement of March 15, 24, saying that Shanghai Kimberly Diamond Co., Ltd. was "a national enterprise with satisfactory quality service and customers".

In February, Belgian HRD and Kimberly Diamond Company jointly held the "Advanced Training Course on Diamond Classification and Appraisal", which improved the overall industry quality of employees in Kimberly Diamond China.

in March, we cooperated with global diamond supplier DTC to promote new diamond jewelry. In November, it was selected as "Excellent Enterprise in China's Jewelry Industry" by China Gemstone Association.

By the end of the year, it had 4 franchise stores and became one of the largest diamond retail brands in China diamond jewelry industry.

In May, 25

, a diversified international design team was established to create more international works by blending East and West.

in June, Belgian diamond experts visited the company.

In May 26,

I participated in the 26 Shanghai International Jewelry Fair.

In May, Kimberly Diamond opened its flagship store in Vancouver, Canada, and introduced diamond ornaments with oriental meanings to Canadian retail stores for the first time

to promote cultural exchanges between the East and the West.

In 27,

The work "SOPRANO" by Zheng Zhiying, a senior designer of the company, was selected for the HRD AWARDS 27 "Opera Night" Diamond Design Competition. Its design is inspired by the pure, sweet and bright timbre of the soprano artist, the brightest star in opera, and the high-pitched intensity of penetrating the darkness, just like diamonds penetrating the night, dazzling people's eyes. Diamonds show the charm of opera and fit in with the splendid atmosphere of "Opera Night".

in March, the foundation stone of Kimberly Diamond Shanghai Pudong Diamond Industrial Park-the first diamond processing base in the Far East was officially started.

in November, HRD executives visited Shanghai Kimberley diamond franchise store.

on December 8th, Kimberly diamonds shine today's Valentine's Day-Fish Leong World Tour Concert-Love on the Seine.

March 14th, 28

Kimberly Diamond "What those girls taught me" concert in Pin Guan.

in may, after the Wenchuan earthquake, the company headquarters immediately raised money and sent it to the disaster area urgently.

in June, Kimberly's national tour of carat diamonds was "the whole city's carat feast".

in October, the diamond industrial park in Pudong, Shanghai was completed. Covering an area of 22, square meters, the industrial park is the first diamond industrial park built by a brand in Shanghai, including a production area, a management area and related supporting living areas, covering all aspects of the diamond ornament supply chain such as raw embryo import sorting, cutting and grinding, diamond ornament design, gold production inlay and supply to the retail market. It is the leading diamond processing base in the Far East.

In August, 29,

The color of "Qomolangma" of the 1-carat pear-shaped giant diamond reached the highest level of diamond appraisal index, and the designer gave the whole design a religious sense of purity, holiness and sublimity with a simple and symmetrical structure. 883 diamonds set off the most elegant agility, condensed the bright sparkle of angel's tears, and with the most natural purity, attractive soul-stirring, like Mount Everest, carved out the beauty of the snowy area.

in the p>HRD AWARDS 29 "My Best Fairy Tale" Diamond Design Competition, the design work "Diamond Beard" by Mr. Zheng Zhiying, the chief senior designer of Kimberly Diamond, stood out from 1,89 works designed by 654 people from 4 countries and was shortlisted as the best design work, which was called the only jewelry designer in China who won the grand prize for two consecutive times.

on September 18th, Mr. Leo Delcroix, former Belgian defense minister and chairman of the organizing committee of Belgium Pavilion of Shanghai World Expo, visited Shanghai Kimberly Diamond Co., Ltd..

On September 2th, Kimberly Hope Middle School, which was built with 14 million yuan donated by Jinli Diamond, broke ground in Weishi County, Henan Province. Mr. Dai Mingzhe and his party attended the groundbreaking ceremony.

in p>21

the annual meeting of Shanghai Kimberly Diamond Co., Ltd. was held in Shenzhen. At the meeting, the achievements made in the past were summarized, and the goal for 21 and the future was defined as "taking the road of fine products to create a century-old famous store". This meeting means that your direction is clearer and your future road will be more exciting.

in February, it became a licensed manufacturer and retailer of diamond products in the 21 Shanghai World Expo, and its products were exhibited in the "Exhibition and Auction of Licensed Products in the 21 World Expo".

in April, it became the official diamond partner of the Belgian EU Pavilion at the Shanghai World Expo, and successfully entered the Belgian EU Pavilion, joining hands to organize the grand event.

on may 18th, the 15th anniversary celebration of the company was held in Shanghai Kimberley diamond industrial park.

On the National Day of Belgian Pavilion in Shanghai World Expo on June 13th, Prins Carl Philip met with the chairman of Shanghai Kimberly Diamond Co., Ltd., and happily accepted the chocolate diamond gift box presented by Kimberly Diamond, and returned the diamond chocolate with his signature as a gesture of friendship.

On July 31st, the Kimberly Diamond VIP Appreciation Reception was successfully held in the restaurant on the second floor of the Belgian EU Pavilion at the Shanghai World Expo.

January 19th, 211

On behalf of King Albert II, Belgian Prime Minister Mr. Letem presented the "Leopold Knight Medal" to Mr. Dong Liusheng, Chairman of Shanghai Kimberly Diamond Co., Ltd., representing the highest honor of the Belgian royal family, in recognition of the great contribution made by Shanghai Kimberly Diamond Co., Ltd. in the Belgium Pavilion during the Shanghai World Expo.

on April 21st, the signing ceremony of school-enterprise cooperation between Shanghai Kimberly Diamond Co., Ltd. and Shanghai school of visual arts was held in school of visual arts, Shanghai.

In July, Kimberly Diamond donated 14 million yuan to the Kimberly Hope Middle School in Nancao Township, Weishi County, Henan Province.

Up to now, Kimberly Diamond has more than 8 franchise stores and its sales network has spread all over the country.

in October p>211, Shanghai Kimberly Diamond Co., Ltd. accepted the comprehensive inspection and audit of the quality management system by the audit expert group of China Quality Certification Center, and successfully passed the ISO91 quality management system certification, which marked that the management level of Kimberly Diamond jumped to a new level.

on December 11th, 211, the award ceremony of HRD AWARDS 211 International Diamond Jewelry Design Competition sponsored by Kimberly Diamond was held in Shangri-La Hotel, Shanghai as scheduled.

In 212

From January 31st to February 4th, 212, the 211-212 welcome dinner and working meeting of Kimberly Diamond with the theme of "Origin, Cooperation and Win" was successfully held in Howard Johnson Hotel on the East Coast of Shanghai Greenland.

On May 1th-12th, Kimberly Diamonds appeared in Shanghai International Jewelry Exhibition with luxury diamond ornaments worth hundreds of millions of yuan, which brought a splendid visual feast for the guests visiting the exhibition.

On June 29th, the Steering Committee of Spiritual Civilization Construction in Weishi County, Henan Province and the Propaganda Department of the County Party Committee decided to award Kimberly Diamond Chairman the honorary title of "Top Ten Outstanding Persons" in Weishi County. In recognition of the chairman's great contribution to promoting Weishi's economic development and charity.

On August 3th, Kimberly Diamond sponsored the national tour of Suwu Shepherd, a large-scale original Henan opera vigorously promoted by the Propaganda Department of the Central Committee and the Ministry of Culture, which kicked off Kimberly Diamond's promotion of national culture and national quintessence classics with its gorgeous performance in Taiyuan Station.

On September 16th, the Kimberly Diamond Club, which was wholly funded by Shanghai Kimberly Diamond Co., Ltd., held a grand opening ceremony in Xinguang Tiandi Huamao Center, Chaoyang District, Beijing, which marked the official opening of the Kimberly Diamond Club. As the first member of Shanghai Diamond Exchange and the "National Diamond Jewelry Industry Quality and Service Integrity Demonstration Enterprise", the company has the independent right to import and export diamonds. In the long-term cooperation with domestic and foreign diamond jewelers and national quality inspection departments, the company has always adhered to the business philosophy that success comes from quality and brand comes from integrity, and has won a good reputation in the industry and maintained good cooperative relations with all parties.

the company has a young, energetic, knowledgeable, pioneering and innovative management leading group, a group of management teams with bachelor's and master's degrees who have been trained and qualified by GIA, HRD, FCA and GAC, and a large number of experienced and skilled production technicians. These high-quality talents ensure the long-term and sustainable development of the company.