Looking forward to 7 years, Wuhan Apple Store Direct Store has finally arrived!
On August 5th, according to the public information of Hubei Government Affairs Service Network, the interior decoration project of Apple Retail Store in Wuhan International Plaza has been approved, which means that the first Apple Direct Store in Wuhan has finally landed!
According to public information, the first Apple Direct Store in Wuhan is located on the L2 floor of Wuhan International Plaza Shopping Center (storefront numbers are B2-7 and C2-0 1), with a decoration area of 883.3, with a total investment of 35 127700. The storefront will be renovated in September.
The author also contacted friends in Wuhan industry for the first time to confirm the information. He said that the enclosure of Apple's direct store has been installed, but there is no Apple LOGO yet. It is expected to open this year, and said that this information is actually known in the local business circle.
It is understood that this is also the 44th Apple Store retail store in Chinese mainland and the third in Central China, and the other two are located in Zhengzhou and Changsha respectively.
It is worth noting that the first Apple direct store in Central China is located in Zhengzhou. Zhengzhou Apple Direct Store opened as early as 20 15 and 15, while Changsha Apple Direct Store only started construction last year.
Why is Wuhan, which is obviously more dynamic in business, lagging behind in this respect?
The building area is 883.3, and the total investment is 35 127700.
The location is very conspicuous and it is expected to open this year.
Let's take a look at the Wuhan International Plaza chosen by Apple's first store in Wuhan.
From a geographical point of view:
Guoguang is located in Jiefang Avenue, the golden business district of Hankou Central Business District, Wuhan. Together with other commercial projects under the state-owned Wu Shang Group, Wuhan Plaza and World Trade Plaza, Guoguang formed the flagship commercial group "Wuhan International moore city".
Guoguang, which opened in 2007, has a high-end positioning. There are many big brands in the shopping mall, including Dior, Givenchy, Gucci, Prada, Bulgari, Miu Miu, Bottega Veneta, Van Cleef & Arpels, TOD'S, Salvatore Ferragamo, Red Valentino, Tiffany, Coach and so on.
Guoguang is to Wuhan what Luohu Vientiane City is to Shenzhen, and it is the "leader" and "big brother" of Wuhan's commerce.
From berth position:
Apple is located on the second floor of Guoguang, with shop numbers B2-7 and C2-0 1, with a building area of 883.3 and a total investment of 35 127700.
According to friends in the industry in Wuhan, Apple Direct Store is located in Zone B on the second floor of Guoguang, occupying the middle position of the whole second floor. The visual display area is very long and stands out from the outside.
Obviously this position is not bad either.
In addition, some netizens broke the news that the first Chanel in Wuhan may also settle in Guoguang. And there is still a great possibility.
It seems that under the pressure of many high-end shopping malls such as Hang Lung, Vientiane City and SKP, the military businessmen who are "local snakes" can't sit still. They not only updated and upgraded many areas of the shopping malls, but also continued to exert their efforts in attracting investment.
Both Zhengzhou and Changsha have Apple Direct Stores.
Why is Wuhan officially announced now?
The commercial vitality of Wuhan has been very low, and the commercial competition is fierce. In addition to Wu Shang Group, well-known enterprises such as Hang Lung, China Resources, Ruian, New World and Beijing Hualian are also competing to enter the market and lay out commercial real estate.
Last year, despite being deeply affected by the epidemic, in the "202 1 City Business Charm Ranking" released by CBN in May this year, Wuhan's business charm far surpassed Zhengzhou and Changsha in the new first-tier cities, ranking among the best.
Wuhan is obviously the most commercialized city in Central China, but it is the latest city in the capital cities of Central China to introduce Apple direct stores.
As early as 20 15, 1 month, Zhengzhou Vientiane City opened the first Apple Direct Store in Central China.
The Apple retail store in the center of Guo Jin has also been renovated, and it is expected to officially open in late August or September.
However, Wuhan was left behind by Zhengzhou and Changsha. I didn't expect that Wuhan, a new first-tier city with great development potential, didn't even have an Apple direct store.
I haven't talked to Ryan in seven years of long-distance running.
Guoguang finally bit off the "apple"
However, the author found through consulting the information that Wuhan has actually been striving for Apple direct stores to come in.
As early as 20 14, some netizens broke the news that Apple's direct store will be located in wuhan heaven and earth Fang Yi Shopping Center. Later, some netizens broke the news that Apple's direct store will be opened in Jiangcheng, in the wuhan heaven and earth parking lot and Wuhan International Plaza opposite Fang Yi.
However, with the opening of wuhan heaven and earth in September, 20 16, the a4-4 parking lot in wuhan heaven and earth finally became a leisure plaza in September, 20 18, and it was officially announced that wuhan heaven and earth had no chance with Apple.
20 17, 1 1, there is a message on the Wuhan commercial message board, hoping to introduce Apple direct stores in Wuhan. Wuhan Municipal Bureau of Commerce replied that Apple's site selection team visited China on 20 15 and 20 16 respectively, but due to differences in cooperation with relevant commercial bodies in major business districts, direct stores were not opened in the end.
It can be seen that the early news was not groundless, and it was not opened in the later period. Obviously, the terms were not discussed. There are also media reports that Apple asked for a huge decoration subsidy and finally did not discuss it with Ryan.
In addition to wuhan heaven and earth Fang Yi and Wuhan International Plaza, Wuhan hang lung plaza and Wuhan Vientiane City are also highly anticipated by netizens, and Han Jie and Jianghan Road are also listed as possible locations for Apple.
Time goes around. In March this year, a sensitive netizen on Guoguang WeChat official account left a message asking, "Is the Apple Direct Store coming?" On the other hand, Guoguang cleverly answered "gravity", suggesting that the apple landed.
The recent approval of the renovation project also sealed the news, breaking the "embarrassing" history that there is no Apple direct store in Wuhan.
Apple fever, wait and see!
Many consumers in Wuhan also expressed their views on Apple's first direct store entering Wuhan.
"The enthusiasm is gone, and now there is no stir in my heart ..."
"Finally! How can so many people say it doesn't matter? It is of great significance. "
"It will come, don't panic! I look forward to the smooth sailing of Wuhan Apple Store! "
Despite some complaints, the brand effect and discussion of Apple direct stores are also obvious.
20 15 Hangzhou Vientiane City Apple Direct Store (the second store in Hangzhou) opened, and there was a long queue at the scene. In less than two hours, nearly a thousand customers entered the store.
On 20 16, Guangzhou Tian Huan Square Apple Direct Store opened, which attracted nearly 1,000 fruit fans to queue up for shopping in the rain.
Needless to say, every time I go to Shenzhen Yitian Holiday Plaza, Apple direct stores are crowded with people and young people, and sometimes even need to queue up to enter.
It can be seen that Apple direct stores are attractive to consumers and have a great drainage effect on shopping malls.
In the eyes of Wuhan industry insiders:
On the one hand, Apple's presence in city soft power is a proof and promotion, and it is also a recognition of the city's energy level, consumption level, purchasing power and economic development by high-quality foreign capital. It will also accelerate the entry of international luxury goods, luxury goods and first-and second-line high-end brands into the Wuhan market;
Apple's presence is also optimistic about Wuhan's commercial market and confidence in its future development after the epidemic.
On the other hand, for Wu Shang International Plaza, the combination of Hermes +LV+ Apple and Troika will further consolidate its dominance as a luxury shopping center in Wuhan and even Central China.
As a regional business leader, the traditional Wu Shang Group is also forced by the rapid development and changes of the external market (Henglong 2/KLOC-0 opened in April, Wuwan 2/KLOC-0 opened in February, and SKP opened in 23 years). Various light and heavy luxury brands introduced in the past two years are also undergoing transformation and development. Emerging commercial complexes and benchmark commercial brands are playing and stimulating the silver carp effect in the commercial market, which is full of new vitality of the city.
As for the actual effect of Wuhan Apple Direct Store, it will take time to verify.
What do you think of Apple's first visit to Wu Hanyou?
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