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What is Lego?

Lego blocks are children’s favorite toys.

Lego bricks are a kind of plastic building block invented by Ollie Kirk Christiansen of Denmark. They have convex particles on one side and grooves into which the convex particles can be embedded. There are more than 1,300 shapes. , each shape has 12 different colors, mainly red, yellow, blue, white, and black. LEGO was founded in 1932. The company is located in Denmark and is a world-renowned toy manufacturer.

Lego building blocks are a favorite toy for children. The plastic building blocks have convex beads on one end and holes for inserting the convex beads on the other end. There are more than 1,300 shapes, and each shape has 12 different colors. Mainly made of red, yellow, blue, white and green, children can use their hands and brains to create endless shapes, which is addictive and is called "magic plastic building blocks".

Lego invention history:

Lego bricks were originally just simple toys to stimulate the intelligence of infants and young children. The inventor of Lego bricks was Ollie Kirk. In 1891, Ollie Kirk was born in In the village of Felsgof near Billund, Denmark, he has a carpenter's skills. He was keen on making various small toys when he was young. The small airplanes, cars and animals that he made are all lifelike and lifelike.

Although he did not know how to do business and his toys were often unsaleable, this did not make him give up his hobby. The puzzle toy "Yue Yue" he designed finally became popular. In 1932, he invented a Wooden toys that can be assembled with each other, and "Leg" and "Godt" (Danish for "play well") are combined to create the brand "Lego".

In 1934, he designed the "Lego" trademark for his building block toys. Lego means "play happily" in Danish, and means "read" and "combine" in Latin. Ollie Kirk thought the word suited his original intention, and the LEGO brick and the LEGO company were born. LEGO bricks were once made of wood.

After World War II, with the popularity of plastic products, Lego building blocks were also made of plastic. In 1949, the first Lego plastic building block came out. Two years later, the hole-post connection principle was invented. Plastic building blocks were put on the market, and soon Lego launched building block products specially designed for infants and young children aged 3 months to 5 years old.

This kind of building block is 8 times larger than ordinary building blocks, which can prevent infants and young children from accidentally eating it and causing danger. On January 28, 1958, Lego’s unique raised tube was patented and was used by Lego (already Play) as the brand's self-expression is consistent with the brand meaning of "LEGO" and "playwell".

Today, LEGO has two million members worldwide. "Fortune" once dubbed LEGO the "Toy of the Century". It has a variety of series, which are of great interest to men, women, children of different ages. Attractive, Lego bricks are popular all over the world, occupying the market in more than 120 countries. It is estimated that more than 300 million children own Lego bricks.