The Winter Olympics trademark is the official logo of this Winter Olympics. It represents the development and growth of China's winter sports and also reflects China's love and promotion of sports. The design of the trademark is inspired by the "Bing Dundun" element in traditional Chinese culture, and incorporates modern design elements and digital technology to form an innovative, inclusive and open trademark image.

The Winter Olympics trademark represents the Winter Olympics hosted by China. Its significance is not just a simple logo, but also represents China’s confidence and determination to continue to develop its own winter sports. It also clarifies that China Its status and role as a global sports power. The image of the trademark is simple, vivid, reproducible and inheritable, which helps promote international ice and snow sports and promotes friendship and cultural exchanges among people.

The Winter Olympics trademark has attracted much attention since the beginning of its design. It has strong visual effects and design aesthetics. It is deeply loved and supported by the broad masses of the people and has received widespread social recognition and praise. The promotion and application of trademarks not only made a huge contribution to the success of this Olympic Games, but also promoted the further development and upgrading of winter sports, making an important contribution to the prosperity of national sports. The Winter Olympics trademark is deeply rooted in the hearts of the people, bringing love for ice and snow sports and expectations for the development of national sports, as well as encouragement and support for the backbone of Chinese sports.