First: quality is life
The quality of products is the root of life of enterprises. Selling things on websites is the same as selling things in physical stores. When consumers buy online, they can only see pictures, but they can't see real things. Many people are afraid to buy them. At this time, they need to show convincing things to customers, such as product quality certificates, licenses, business licenses and so on. This is only the premise, the quality of the product itself must meet the expectations of users, which is very important for the credibility construction of the website.
Second: a secure payment platform
Apart from the quality of products, the most worrying thing for consumers in online shopping is the safety of funds. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that there is pressure on merchants, and they prefer to pay first and then deliver. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. One is that they don't want to go out and the other is that they don't want to queue up to pay the bill.
Third, the delivery should be safe and fast
As consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, which gives people an expectation. If users fail to receive the product or find that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website products, increase the burden on the after-sales, and will not dare to buy things again next time.
Fourth: Good service
A very important link for small and medium-sized e-commerce websites to achieve brand marketing is to establish word of mouth, and let users help promote and carry out viral marketing through the power of word of mouth. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a happy shopping experience, leave a good impression and come back next time, and it will also bring more customers to the website.
Fifth: constantly introducing new functions
Many small and medium-sized e-commerce websites are fixed procedures and templates, and the same style has made consumers feel aesthetic fatigue. If you can constantly introduce new functions and improve various services, so that consumers can know that your website is constantly growing and can keep pace with the times, they will remember your website, and come and see if there is anything new when they have time. Being fond of the new and being tired of the old is not just used to describe men. To formulate the brand marketing strategy of e-commerce websites, we can focus on the following points:
1. Building the e-commerce brand online communication "base station"
As the core propaganda point of marketing activities, how to better obtain consumers' loyalty and trust in their own brands is the key work that enterprises should implement before marketing. Choose several e-commerce platforms that are more suitable for the display and promotion of their own products, and display them in the form of the official website of the brand or the flagship store of the brand on the mainstream e-commerce platform. However, what needs to be understood here is that there are many enterprises with e-commerce platforms, and the competition is naturally great. This requires time and energy to take care of shops, regularly add promotional activities, membership points, SNS communities and other elements, and gradually build a "benchmark site" in the enterprise online market.
2. Training of editorial planning team
At present, there is an imagination in many enterprises that they ignore the training of professionals from within the enterprise, pin their hopes on recruitment and expect to recruit professional planning editors. As everyone knows, internal training is often more practical than external recruitment. In strategic brand marketing, corporate planners and editors need to keep learning and improving during the development of enterprises. After all, the Internet market is developing rapidly and ever-changing.
3. Excavation of promotion channels
As a channel for display and sales, e-commerce platform can play a certain role in brand building and brand marketing, but it is not enough to enhance corporate brand awareness and influence through the Internet and ultimately maximize marketing value. In brand marketing, news media release, word-of-mouth interactive marketing and accurate advertising are all promotion ways that enterprises can't ignore.
4. brand effect evaluation how to monitor the effect after brand marketing promotion is the biggest headache for every brand operator. As a carrier and platform for brand promotion, the Internet has its own advantages and its communication effect is measurable. As a leading Internet marketing analysis service provider in China, 99click has been committed to providing customers with comprehensive Internet marketing monitoring, analysis and consulting services, as well as e-commerce website operation analysis services since 24. Its unique saas service mode also provides more convenience for users to save more space. With its advanced technical advantages, accurate and stable data and positive localization thinking, 99click has won the favor of customers. At present, it has established cooperative relations with more than 1 enterprises. First, quality is life
Second, a secure payment platform
Apart from the product quality, the most worrying thing for consumers in online shopping is the safety of funds. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that there is pressure on merchants, and they still choose the mode of paying first and then delivering. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. One is that they don't want to go out and the other is that they don't want to queue up to pay the bill.
Third, the delivery should be safe and fast
As consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, which gives people an expectation. If users fail to receive the product or find that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website products, increase the burden on the after-sales, and will not dare to buy things again next time.
fourth: good service
a very important link for small and medium-sized e-commerce websites to achieve brand marketing is to establish word of mouth, and let users help promote and carry out viral marketing through the power of word of mouth. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a happy shopping experience, leave a good impression and come back next time, and it will also bring more customers to the website.
Fifth: constantly introducing new functions
Many small and medium-sized e-commerce websites are fixed procedures and templates, and the same style has made consumers feel aesthetic fatigue. If you can constantly introduce new functions and improve various services, so that consumers can know that your website is constantly growing and can keep pace with the times, they will remember your website, and come and see if there is anything new when they have time. Being fond of the new and being tired of the old is not just used to describe men. Question-and-answer drainage is that everyone can ask questions and answer them, and there is no grade limit, but the requirements for drainage are strict, almost harsh. ZuowendaQ⒐375837⒉⒉ First, quality is life
Second, a secure payment platform
What worries consumers most about online shopping is the safety of funds besides the quality of products. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that there is pressure on merchants, and they still choose to pay first and then deliver. _ With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are unwilling to go to physical stores to buy things. First, they don't want to go out and second, they don't want to queue up to pay the bill.
Third, the delivery should be safe and fast
As consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, which gives people an expectation. If users fail to receive the product or find that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website products, increase the burden on the after-sales, and will not dare to buy things again next time.
Fourth: Good service
A very important link for small and medium-sized e-commerce websites to achieve brand marketing is to establish word of mouth, and let users help promote and carry out viral marketing through the power of word of mouth. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a happy shopping experience, leave a good impression and come back next time, and it will also bring more customers to the website.
Fifth: constantly introducing new functions
Many small and medium-sized e-commerce websites are fixed procedures and templates, and the same style has made consumers feel aesthetic fatigue. If you can constantly introduce new functions and improve various services, so that consumers can know that your website is constantly growing and can keep pace with the times, they will remember your website, and come and see if there is anything new when they have time. Being fond of the new and being tired of the old is not just used to describe men.