1. Differential acquisition of rights

As a kind of artwork, logo does not need to be registered, and the copyright will be automatically obtained after completion. Loge must be registered by relevant state agencies before it can obtain trademark rights.

2. Different rights ownership

The designer and owner of the logo may not be the same person. Generally, companies entrust designers to design logos. As a commissioned work, logo copyright belongs to two situations. If the agreement belongs to the principal or there is no agreement, it belongs to the designer, and the logo only belongs to the trademark owner. intellectual property.

3. Different protection periods

Logos as works of art are generally protected for 50 years, while logos can be extended indefinitely, and the protection time is unlimited. Some people abroad warned, "Our world seems to be drowned in a sea of ??logos, but logos are frustrating or even ignored." It seems that logos are not only Chinese fashion, but also world fashion.

4. Different protection laws

Logo is protected by "Copyright", and logo is protected by "Trademark Law". Logos can be registered as trademarks. Logos and logos are protected by both the Copyright Law and the Trademark Law. The scope of protection of logos and logos is different, and the scope of protection of logos is not wide.

If the protection of infringement is different, of course, the protection of trademarks is stronger than that of copyrights. There is another question. If the copyright of the logo belongs to the designer, then if the logo is infringed, it will actually damage the interests of the logo owner, but only the designer has the right to file a lawsuit. The owner of the logo can directly sue for infringement in his own name.

Extended information:

Properties:

1. Recognition

Recognition requirements must be easy to recognize and remember. This means attention to simplicity in color and composition is a must.

2. Specificity

The so-called specificity means that it is different from other logos and has its own characteristics. Otherwise, the logo design is the same.

3. Connotation

The design of the logo must have its own meaning, otherwise even if it is beautiful and perfect, it will only be a formal beauty without meaning. This requires the logo to have its own symbolic meaning.

4. Legal awareness

Loge’s legal awareness must pay attention to sensitive words, shapes and language.

5. Overall image planning (structure)

Different structures can bring different psychological awareness to people. Just as horizontal lines give people a gentle, stable, continuous and calm feeling, vertical lines give people a high-pitched, high-pitched feeling. A feeling of straightforwardness, frivolity, and impetuousness. Dots give people the feeling of expansion or contraction, easily attract people's attention, etc.

6. Color

Color is one of the three basic elements of form (shape, color and mass). Logos generally use three primary colors (red, yellow, and blue). These three colors are relatively pure, bright, and attractive to the eyes. Color is a basic subject that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.

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