1894 In Bourne, North Carolina, pharmacist Caleb Bradham accidentally found that one of the flavors was very popular with customers while preparing a drug that would help digestion.

Inspired by this, he tried a carbonated drink named "Brad's drink". 1898, Bradham renamed it "Pepsi". 1902, Brad Hamm founded PepsiCo.

Significance of Pepsi logo design

The logo design of Pepsi-Cola takes the heroic "Pepsi" font as the visual center, takes abstract geometric figures as the carrier, embodies the brand words and forms a whole.

1996, the company made a more unique improvement on the logo, abandoning the red, blue and white colors of Pepsi in the past, and replacing them with full-color Pepsi blue as the new image of the company, which set off a "blue storm" with red as the auxiliary color, forming a style of connecting the past with the future.