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Whose "Red Bull"? The battle for tens of billions of trademark rights is still going on. Why is it still fruitless for six years?

Red Bull is a kind of functional drink that everyone likes best, and it is also the best-selling functional drink in the market. However, after the Red Bull brand dispute, it was discovered that Red Bull was not the brand of China. The founder of Red Bull was originally a Thai. The trademark battle of Red Bull has been going on for six years, and now there is a new plot.

The trademark war of Red Bull is mainly between Tencel Group in Thailand and Hua Bin Group in China. After the death of Xu Shubiao, the founder of Red Bull and the chairman of Tencel Group, his son Xu Xinxiong took his place. However, at the end of the 1-year authorization day for the second brand of Red Bull China, Tencel Group refused to authorize the China Red Bull brand. The two sides launched a tug-of-war around trademarks, shares, dividends and other issues, and this tug-of-war lasted for six years, and it still has no result.

At first, Xu Shubiao and Yan Bin of Hua Bin Group cooperated to introduce the Red Bull brand to China, and they created China Red Bull in Shenzhen. Tencel Group gives Red Bull China brand authorization and technical and expert support, while Hua Bin Group is responsible for production and sales. The two sides also had a dispute over the name, but in the end they adopted Yan Bin's opinion. Red bull? Named after two words, it turns out that Yan Bin was right. In China, the sales volume of Red Bull is far ahead among functional drinks. After Xu Shubiao's death, Tencel Group and Hua Bin Group started a dispute about Red Bull brand.

Tencel Group in Thailand tried to take back the trademark of China Red Bull by pressuring Hua Bin Group on raw materials and distributors of Red Bull, but Hua Bin Group didn't give up and kept fighting. Xu clan of Tencel Group claimed that the operating period of Red Bull would expire in 2 years, but Yan Bin retorted that the initial agreement reached by both parties was to authorize China Red Bull to operate for 5 years. When the company was first registered, it was only because of various restrictions that the operating period was set at 2 years. What's more, all the marketing of Red Bull in China, which achieved today's achievements, is the result of the efforts of Hua Bin Group. Yan Bin said that Tencel Group in Thailand totally wants to enjoy the success.