what is a fake foreign brand?
The definition given by Encyclopedia: "Fake foreign brands" refer to those brands registered and owned by domestic enterprises, but both packaging and publicity express or imply that consumers pretend to be foreign brands. Its essence is to mislead or even deceive consumers with false propaganda, and finally gain huge profits.
In the water purifier industry in China, fake foreign brands have the following manifestations:
First, domestic water purifier enterprises register their trademarks in China in order to cater to consumers' consumption psychology of advocating "foreign brands", but they must adopt a foreign name. Then, the design, research and development, production and sales of products are all carried out in China, but they should be packaged as foreign brands and publicized as foreign brands or international brands. For example, the German Shibokong water purifier (English s bok), which was blasted as a fake foreign brand many years ago, is actually a water purifier produced by a company in Nanjing. The trademark holder of SBOK Shibaokang is Nanjing Spock Home System Integration Co., Ltd.
official website of Shibaokang can't be searched on foreign Google
But now Shibaokang has been slowly washed white, and the main online publicity and sales platforms will not emphasize that they are German-imported water purifier brands, but German-owned enterprises, which are derived from conservative propaganda words such as German technology. However, on some third-party platforms, you can still see the words that exaggerate false propaganda: "Shibaokang is a big international brand".
in terms of price, it is also inflated. From JD.COM, we can see that the price of Shibaokang SNF-T4 kitchen direct drinking nanofiltration machine is 57 yuan, while that of domestic water purifier brands such as Haier nanofiltration machine is only 3499 yuan. The smart water purifier rental brand "Future Water Source", which was popular in the circle of friends some time ago, is also a nanofiltration membrane filtration technology. As long as the sesame credit score is above 6, the deposit is free and the rental price is only 2 yuan every day. During the activity, you can buy one year and get one year free, and you only need to spend 1 yuan money every day.
the second kind: the authorization to spend money to buy famous foreign brands, the actual product design, research and development, production and sales are all carried out in China. To put it bluntly, it is just a name of a big foreign brand, and the product quality and after-sales have nothing to do with such a brand. In this way, concepts can be confused, boasting about the so-called high technology, century-old brand, false high price, and the sham as the genuine. For example, the Pais water purifier in the United States claims a history of more than 9 years of water purifier research and development. In fact, the domestic production center is in Nanjing. Their propaganda routine is basically the same, basically packaging themselves as foreign brands that are already very famous abroad, but have just entered the China market at present, and even inventing brand stories and brand history-deceiving consumers with such deception, making them believe it and buy it at a high price.
the third type: the trademark is registered abroad, but the design, research and development, production and sales of the products are all carried out in China. This kind of technique is relatively advanced, because the trademark is indeed registered overseas. For example, Lanpiaoer in the United States, Enmet in Germany and so on.
Why are fake foreign brand water purifiers "flooding"
From the above-mentioned fake foreign brand water purifiers, there is no doubt that the root cause of the flooding of fake foreign brand water purification products in China's market is that all parties in the entire industrial chain can obtain extremely considerable profits through the circulation process of fake foreign brand water purifiers. Therefore, many criminals who make and sell fakes are always trying to "research and invent" all kinds of strange methods of counterfeiting foreign brands. Therefore, the phenomenon of fake foreign brands in China's water purifier market can be said to be varied, and different varieties are constantly derived.
Secondly, there are still many consumers in China who have the consumption psychology of "worshipping foreign things and obsessing foreign things". These fake foreign brand water purifiers are determined by the domestic consumers' psychology of blindly following foreign brands, and their product quotations are ridiculously high.
Of course, consumers in China like to buy foreign brands and fake foreign brands of water purifiers, which shows that consumers are understandably uneasy about the quality of domestic water purifier brands, indicating that domestic water purifier brands still need to be improved. In addition, the media and businesses report that the water quality in China is unsafe and polluted by heavy metals every day, and the living standards of modern people have improved. For the sake of family health, most people have consciously bought a brand of water purifier with good product quality, even if the price is a little expensive.
what should consumers pay attention to when purchasing and using water purifiers?
first: to purchase products with the approval number of hygiene license, this information can be found on the website of the Health Planning Commission.
second: see if it has an inspection report issued by the inspection agency of the Ministry of Health;
thirdly, if it is an imported water purifier, you can know it by checking it on the website of the government affairs hall of the National Health and Family Planning Commission.
fourthly, you should pay attention to the following key indicators when purchasing water purifier products, such as purified water flow and total purified water quantity.
fifth: when using the water purifier products, the filter element should be replaced in time according to the requirements of the manual to prevent the safety risks caused by overdue use.
finally, I want to say that there is nothing wrong with us liking foreign brands, but what we can't enjoy with the money of foreign brands is the quality of fake foreign brands. In my personal opinion, domestic water purifiers are as good as foreign brands, and the most important thing is that domestic water purifiers are cost-effective.
Hans Hill of Germany, Shibaokang of Germany, Yi Sheng Yuan, Bin Siyuan, Mel Stern, Ou En, Mansule, Watson House, Demsler and Koster claim to be brands imported from Germany or using German technology; There are brands that claim to be imported from or using American technology: Weston, Hanpinnis, Yikou, 3M, Salome, Conrigan, Pais, Bainuoken, Aihuipu, Lanpiaoer, Aotefu, Tianjing, Ariel and Bintel.
The prices of fake foreign brands of water purifiers are relatively high, for example, those around 1 yuan have to sell for at least 1,5 yuan.
the original intention of installing the water purifier is to prevent polluted water and heavy metals in the water, so that people can drink safe water. In order to create more profits, the manufacturers of water purifiers have taken advantage of people's foreign-oriented psychology to name some foreign brands. In fact, the water purifiers they produce are not up to standard at all. They use inferior raw materials to produce water quality processors, and with false propaganda, people believe in his products. There is a so-called German-owned "Shibaokang" water purifier whose effluent quality is the same as that of tap water, and its arsenic exceeds the standard. When choosing to buy water purifiers, we should pay attention to whether the products meet the certification of national authorities, the production license of health institutions and water quality testing.
NSF is an internationally recognized authority for authentication and testing of wading products. The price of the water purifier can't explain the quality of its products. According to the national sampling, two of the eight batches below 1,5 yuan were unqualified, nine of the fifteen batches between 1,5 and 2,5 yuan were unqualified, and five of the eight batches above 2,5 yuan were unqualified, so we can't determine the quality just by the price!
all fake foreign brand water purifiers are divided into n kinds of coarse filtration, ultrafiltration and reverse osmosis. All the central water purifiers are made in China. The first grade of coarse filtration is polypropylene material, and the second and third grades are generally made of charcoal, coal, activated carbon, coconut shell and charcoal. Ultrafiltration membranes are generally pure domestic reverse osmosis membranes, Dow chemical membranes, Hyde energy membranes, Dongli chemical membranes, Shihan membrane and Tianjin membrane technology membranes, which are made in the United States, Japan and South Korea. Generally, they are assembled in China and finally made in China. Inside the membrane-producing central water purifier is sand charcoal and high-purity heavy metals, which is said to be replacement and heavy metal reaction. As long as the water purifier only removes bad substances and retains beneficial minerals, it is all a hoax. It is impossible to remove at most some sediment, some bacteria and chlorine and some organic substances into the water. The reverse osmosis water purifier also removes almost all harmful and beneficial substances, and the purified water is almost pure water. If you add resin filter elements, it is almost ultra-pure softened water. As long as the unplugged water purifier costs one or two hundred yuan, no matter how good it is, it is not worth 5 yuan. It is also necessary to soften the water purifier, that is, all the minerals in the water are replaced by calcium and magnesium ions. There is no mineral in the water. I tell you that it is all made in China, and at most it is labeled with foreign standards. < P > Now the biggest fake foreign brand in the electrical appliance industry may be AO Smith, although it is indeed an American boss. But it was originally a small American workshop, and its products have almost no market in the United States. Now it is developing in China. However, many people think that he is an international brand. In fact, his brand has almost no international reputation, and it can't be compared with Haier Midea Gree.
I have changed three in my family, and it's all tears! Because the water quality is too poor now, I am doing the quality of water resources. For the sake of family health, I plan to buy a water purifier. The first one was bought on Taobao, which cost more than 1,2 yuan. It felt quite high. I can't remember what the brand was, but it broke down in less than two months. Later, I bought another one in a physical store. When I picked it, I went to a store with a good reputation. It cost more than 1,8 yuan, but it broke down in less than one year. Then when I took it to the store for repair, the store there had been replaced. Very impatient. . . . . Now I bought this from a friend, and it cost more than 2, yuan. My acquaintances said it was cheaper. After all, everyone knows it. Now I have used this 1 for almost six months, and there is no fault or anything.
At present, it has formed a mature chain for domestic enterprises to register a foreign brand. Many enterprises register multiple foreign brands to attract investment. As the saying goes, it is "cheating by turns"!
A well-known owner in Shenzhen, a native of Hefei, has a small company. He actually registered brands from Germany, the United States, France and other countries and sold them in Suning, Gome and Red Star Macalline. These things are basically open secrets in the industry.
"Fake foreign brands" refer to those brands that are registered and owned by domestic enterprises, but whether they are packaged or publicized, they express or imply that consumers pretend to be foreign brands. Its essence is to mislead or even deceive consumers with false propaganda, and finally gain huge profits.
In China's water purifier industry, the fake foreign brands exposed by CCTV are:
Germany's Shibaokang, Yi Sheng Yuan, Bin Siyuan, Merstern, Ou En, Mansule, Watson House, Dessler, Koster and others claim to be brands imported from Germany or using German technology; There are brands that claim to import or use American technology: Weston, Hanpinnis, Yikou, 3M, Salome, Conrigan, Pais, Bainuoken, Aihuipu, Lanpiaoer, Aotefu, Tianjing, Ariel and Bintel.
it's a long story! About 1 years ago, I was fooled into buying a fake foreign brand water purifier! I stopped buying after using two! Because I had a water purification faucet at the trade fair a few years ago, I bought it and used it instead! In fact, I think the effect is basically the same!
regardless of the authenticity of the brand, I personally think that if it is not NFS certified, it is not a good thing, and it is useless to talk about it! Because this industry is a sunrise industry, it is too chaotic to race in Qian Fan at present, and NFS is a touchstone. If you have this certification, it is safe and reliable. On this basis, compare the price, shape and service. In particular, some brands have a certification, so we should pay attention to distinguish the whole series.