Trademark reflects the corporate image and is the spiritual business card of the company. When people get to know a company, they often start with its trademark. Therefore, choosing a good logo design is crucial.
1. Trademarks should be simple and clear
Number trademarks are a common type of trademark, such as 555 cigarettes, 999 Weitai, 505 Shengong Yuanqi bag, etc.; single-character trademarks such as Jiangpai soap , Tiger Balm, etc.; hyphenated trademarks such as Big Brand Bubble Gum, etc. World famous brands such as Nikon, Coca-Cola, Kodak, etc. are easy to pronounce and remember, leaving a deep impression on people.
2. The recognition of trademarks is very important
When companies design trademarks, they always think of well-known symbols such as the sun, moon, stars, scenery, scenic spots, celebrities, animals and plants. Scenic spots can be used to render products, animals can be used to express dynamic images, and celebrities can be used to expand popularity.
3. Trademark design must be unique
As a symbol of a product and the face of a company, a trademark must be unique. While emphasizing trademark recognition, we must also emphasize uniqueness and distinctiveness. The trademark design should be unique in concept, break the rules and be different from others.
4. Design trademarks with the help of "popularity"
Use the "popular" ship to sail the trademarks of enterprises (or products). There are many successful examples in marketing practice. . For example, CCTV’s cross talk show about fictitious Universe Brand cigarettes at the Spring Festival Gala had a great impact. A certain cigarette factory took the opportunity to register its newly developed cigarettes as the Universe brand and put it on the market, which was a success.
5. Trademark design should avoid similarities and similarities
If the trademark design can take into account both "word creation" and "meaning", the effect will be better and the uniqueness and similarity will be strengthened. It has the dual wonderful effect of distinctiveness and giving positive imagination to the trademark. Such as Shengxifu, Tongshenghe, IBM, etc. Another example is to remove the letter n from the word Sonny and become SONY, which is a typical new name with a sound but no intention.
6. Trademark design should consider internationalization
Trademark design should generally conform to the consumer psychology and habits of the target market, as well as the local social and cultural conditions, religion and preferences and taboos. For example, Southeast Asia does not like green; Western countries do not like 13; Japanese do not like 4; Chinese like 8, etc.
Trademark design should consider extensibility
Trademark design must have a strategic vision and consider the long-term development of the enterprise. It should be a far-sighted and systematic project. For example, Changhong and Haier consider that it needs to adapt to a wider business scope and can play the role of a master trademark in the future. Trademark design must abide by government regulations and my country's Trademark Law. Trademarks must not use the following words and graphics:
(1) The same as the country name, national flag, national emblem, military flag, medal, "Red Cross", "Red New Year" "month" logo and names that are the same or similar.
(2) Similar to the flag, emblem or name of an intergovernmental international organization.
(3) Is the same as or similar to the flag, logo, emblem or name of other famous international organizations.
(4) It is ethnically discriminatory, exaggerated and deceptive, and is harmful to social morals.
(5) The common name and graphics of this product directly represent the quality, main raw materials, functions, uses, quality, quantity and other characteristics of the product.
Inventors and founders can be used as product trademarks
Trademark design can also be based on the inventors and founders of featured products as product trademarks, or the original time-honored brands can be used as trademarks. Such as "Zhang Xiaoquan" scissors, "Wang Zhihe" bean curd, Adidas, etc.