Logo design is a very important work, and it is the key link of enterprise or brand image construction. A successful logo or icon should not only be attractive and easy to identify, but also fully show the characteristics of company culture and values. The following are several important requirements for logo design:
Clear and understandable
A good logo should look simple and intuitive, and be easily recognized and remembered. This requires that the logo must have a concise appearance and expression, and convey the most information with the least elements.
Outstanding vitality
Logo should have unique creativity and visual impact, impressive and stand out from many competitors. In order to achieve this, we can use unique forms, strong colors and novel ideas.
principle
A good logo or icon should conform to the design principles and specifications; For example, intricate blurred images will only shrink outside the commercial market, while those close to rational design, which can take into account many factors such as media, user interaction experience and balance, may play a better role and can be applied to different plane needs.
Meaningful
Signs should have special visual emotion and significance, so that the audience can make a decision of "paying attention to and following". When designing, we must consider the symbolic meaning, symbols, colors and other factors according to the brand elements, so as to establish a logo or icon that highlights the corporate image and recognition.
Associative perception
A good sign is a whole, so we should fully consider the integrity and connection of the information contained and maintain the internal visual balance. A successful logo should meet the requirements of reasonable typesetting, coordinated color matching and unified font specification, so that simple transformation can be elegant, eye-catching and extensible.
In short, logo design should be coordinated in all aspects and adopt different methods to achieve the best results. The symbol of success can help a brand distinguish itself from other competitors, convey brand culture and express the company's core values and beliefs.
Zhonghui Design Original Logo Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has rich project experience. I hope it helps you.