1, HNA's emblem is symmetrical in design, smooth and sharp in lines, as solid as Taishan Rock, with great penetration and expansibility. Its hue, chose solemn red and warm yellow. Red is the color of life, and yellow is the true color of China.
2. Above the aviation emblem is the ball of the sun and the moon, symbolizing the highest and deepest nature in eastern culture; Its ring-shaped composition is transformed from Dapeng golden-winged bird in oriental cultural legends; At the bottom is the freehand expression of spray, which means that HNA will stir up a thousand waves with a stone and roll up thousands of piles of snow on the shore.
2. Hainan Airlines is introduced as follows:
Hainan Airlines Co., Ltd., also known as "Hainan Airlines", is the leading enterprise of the air transport group under Hainan Airlines Group, and is an airline whose A shares and B shares are listed on the China stock market. Implement industry management for China Xinhua Airlines Co., Ltd., Chang 'an Airlines Co., Ltd. and Shanxi Airlines Co., Ltd. under the jurisdiction of Hainan Airlines Group. 1In August, 1998, the General Administration of Civil Aviation of China officially approved HNA's shareholding in Haikou meilan airport, becoming the first airline to own the equity of China Airport. HNA was named the first five-star airline in Chinese mainland and the seventh five-star airline in the world by SKYTRAX in 20 10.
Third, the meaning of corporate image:
The circular composition of the corporate logo of "Hainan Airlines" has been transformed from oriental culture to Dapeng Golden Winged Bird mentioned by Hainan Airlines Co., Ltd. In oriental cultural legends, the only one that is close to the celestial pole and flies very high is Dapeng Golden Winged Bird. Dapeng golden-winged bird is covered with golden light, and the sun, moon and pearl are on its head. Dapeng Golden Winged Birds have huge wings, one wing can be nine Wan Li. Dapeng goldfinch is irritable and dares to teach the sun and the moon to change weather because of its sacrifice and ambition. Dapeng golden-winged bird rides on Xiangyun, looking up at the blue sky, turning compassion into strength and bringing harmony and auspiciousness to the world. Dapeng golden-winged bird has huge wings, as Zhuangzi said in "Happy Travel": "Its wings are like clouds hanging in the sky." "Hainan Airlines" will be inserted with wings like clouds hanging in the sky, which will take off for the Chinese nation and have unlimited potential.