The evaluation of trademark rights refers to the evaluation of the exclusive right to use a registered trademark. As a symbol to distinguish the origin of goods, trademarks appeared very early, but their number increased sharply only in the past 1 years. Besides being a distinguishing sign, trademarks are valuable as intangible assets. When you transfer a trademark, you need to set a price for your trademark; When you evaluate the overall value of an enterprise, evaluate the trademark as a brand. Its brand value can not only improve the overall value of your enterprise, but also improve the overall image and market awareness of your enterprise, so as to make your products sell better and gain income beyond the average capital profit of the same industry. When you are investing, how much your trademark can be invested, and the evaluation of trademark value can determine a reasonable scale for you.