At the meeting, Wang Qi, vice-chairman and secretary-general of the Liquor Industry Association, introduced the purpose and significance of the association's launch of the winery wine certification trademark to more than 2 media attending the meeting. He said,? Wine winery wine? Certification trademark is a product certification mark launched by the association in the liquor industry. It is a logo registered by the association in the State Administration for Industry and Commerce to prove the winery wine.
the implementation of wine certification trademark in wine winery has far-reaching significance. firstly, from the perspective of industry, Wine winery wine? The introduction of certification trademark is to set up the norms of wineries and wineries with the strength of the industry, which will be promoted, maintained and supervised by all our participating wineries, and regulate the production of wineries through trademark law and the registered wine winery wine management rules, and gradually establish the quality system of wineries in China, so as to enhance the overall brand image of wineries in China, thus improving the competitiveness of Chinese wines in domestic and foreign markets; Second, from the enterprise's point of view, by using the winery logo, the enterprise organically combines the intrinsic value of the logo with the brand culture of the enterprise to establish a unique winery brand; At the same time, the winery logo also reflects the user's commitment to the quality of winery wine and the credibility of the enterprise condensed in the product. Through strict self-discipline, inter-enterprise supervision, sharing of resources and experience, etc., it will also further enhance its own brand; Third, from the consumer's point of view, the winery wine logo is a symbol of quality, which means that the related products not only have high quality, but also have a good after-sales service system. Who is the consumer? Winery logo? The ultimate beneficiary of brand strategy is also the supervisor. Consumers are the key to the success of our winery's wine labeling, so the wine industry association, from the standpoint of a third party, bears unshirkable joint and several responsibilities to the consumers of winery's wine labeling products to ensure the legitimate rights and interests of consumers. At the same time, in order to make the whole workflow of the promotion and implementation of winery wine certification marks more transparent and open, to ensure the fairness and authority of winery wine certification marks, and to increase the credibility, besides inviting industry experts, the Association also invited media, consumers, wine lovers, etc. to join in, making it more open and handing over the implementation of winery wine certification marks to social supervision.