On September 7, ANTA held a KT5 press conference at the Tianyan SHOW in the old dock area of ??Huangpu District, Shanghai. Klay Thompson also came to the scene.

KT5-Clay doctrine continues the streamlined outsole and TPU support in appearance. It adopts black, red and purple color scheme with three-color gradient. According to Anta, the biggest difference between KT5 and the previous four generations is the pixelated design language. Cai Zhiben, head of ANTA’s basketball division, said: “At first, our American design team showed him 500 KT5 manuscripts, because these manuscripts were all posted on the board. From a distance, they looked densely packed like many pixels gathered together. Le Thompson then suggested whether pixels could be added as an important element to the overall design. We all thought it was a good idea, so it became what it is now."

Cai Zhiben, head of Anta's basketball division

Starting from September 7, KT5 will be launched in 10 offline stores in 9 places including Beijing, Henan, Shandong, Hunan, Yunnan, Guangdong, Chongqing, Shanghai, and Jiangsu. It will be available online at 0:00 on September 9 On general sale. In addition, Anta will also give priority to push purchase information on Tmall to users who have purchased the KT series before, with a quantity of 5,000 pairs, with the goal of targeted marketing. In terms of price, KT5 is priced from 749 to 999 yuan.

In addition, Cai Zhiben revealed that they only made 100,000 pairs of KT1, but this time the production reached 1 million pairs. “In the past, the KT series accounted for less than 10% of the total sales of Anta basketball, but now it accounts for 30-40%.”

Compared with before, Clay’s trip to China this time was relatively short, with only two stops over two days, in Shanghai and Nanjing. Considering this, and the hope of attracting more young people, So Anta spent more time on online live broadcast this time, and this press conference is also in cooperation with Tmall Fan Day.

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