White Elephant Turkey Bread Packaging Plagiarism.
In 2007, Baixiang was involved in a dispute with Sichuan Baijia. The Baijia believed that Baixiang’s appearance packaging infringed on the design patent rights, filed a claim against Baixiang and demanded that Baixiang be delisted. The dispute lasted for six years. The lawsuit was upgraded from an initial packaging lawsuit to a patent and trademark lawsuit. The scope of the lawsuit even went from the courts of Shandong, Henan, Sichuan and other provinces to the Supreme Court. It attracted widespread public attention and became a The first dispute over convenience food intellectual property rights.