Shenlong Automobile Co., Ltd. is an automobile production and operation enterprise jointly established by China Dongfeng Motor Company and French Peugeot Citroen Group. Headquartered in Wuhan, Hubei, China. Established in may 1992. The design and construction scale is 300,000 cars and 400,000 engines per year. Planning at one time and construction in two phases. From June, 5438 to October, 2000 10, the first phase of Shenlong car project with an annual output of150,000 vehicles and 200,000 engines passed the national completion acceptance.
DPCA has an industrial division (including technical center) and two commercial departments (Dongfeng Peugeot Commercial Department and Dongfeng Citroen Commercial Department). Wuhan and Xiangfan have Wuhan factory and Xiangfan factory respectively.
Shenlong Company has advanced means of production, and imported equipment accounts for more than half of the total investment in equipment, all of which have reached the international advanced level in the 1990s. At present, the products produced and operated are mainly four series vehicles under Dongfeng Citroen brand, namely "Fukang", "Elysee", "Picasso" and "Seine River". These series of cars have excellent performance of "leading technology, energy saving and environmental protection, and reliable quality", covering the golden price range of 90,000-200,000 yuan in the private car market with different consumer needs.
While introducing the latest products of PSA Group, Shenlong Company has introduced its advanced manufacturing technology and management methods in an all-round way, and established a scientific and strict quality management system in combination with the company's actual situation. The company invested 630 million yuan to strengthen the hardware construction of quality inspection equipment, and extended quality control to all aspects of product design, development and after-sales service to ensure the high quality of products and services. The quality management, environmental management and marketing service systems of Shenlong Company are sound and operate efficiently, and have successively passed the domestic and international double certifications of ISO900 1 quality management system and ISO 14000 environmental management system with high standards and high levels. 1999 was awarded as "National Customer Satisfaction Product", "National Advanced Quality Management Enterprise", "National Customer Satisfaction Enterprise" and "National Quality Benefit Enterprise" for four consecutive years from 2009 to 2002.
In February 2002, Fukang (Automobile) was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In June, 2002, Shenlong Company won the only "China Outstanding Contribution Award for Environmental Labeling" in the national automobile industry. In February 2003, the first batch of products of Shenlong Company passed the national "3C" product certification.
In the new century, Dongfeng Motor Corporation and French Peugeot Citroen Group upgraded the level of cooperation, expanded the scope of cooperation, and increased capital by 1 billion yuan, bringing the registered capital of Shenlong Company to 7 billion yuan. The establishment of technical center, the introduction of two brand-new production platforms and the comprehensive introduction of Dongfeng Peugeot and Dongfeng Citroen series products have enabled Shenlong Company to smoothly transition from the establishment of "the first brand of China cars" to the implementation of "double brands" business strategy. After upgrading the level of cooperation, Shenlong Company will adhere to the business policy of "quality-based, market-oriented, customer-centered and management-oriented" to consolidate and develop the advantages of car products in safety, environmental protection, comfort and energy saving, advanced technology and excellent service; Strengthen international division of labor and cooperation, give full play to the advantages of international security in terms of capital, products, talents, technology and management, and strive to increase the annual production and sales scale of Shenlong Company from 654.38+10,000 to 300,000 in the next few years; Accelerate the pace of making DPCA stronger and bigger, and strive to build DPCA into an automobile enterprise with strong competitive strength and an important position in the international industrial chain in a short time.
10 On June 25th, the signing ceremony of the joint venture contract between Dongfeng Motor Corporation and PSA Peugeot Citroen Group of France was held in the Great Hall of the People in Beijing. The signing of this contract has brought the cooperation between the two parties to a new level, and one of the most important points is to introduce Peugeot brand into China. Dongfeng Peugeot was born in response to the situation.
Peugeot is one of the two earliest automobile brands in world history. With the accumulation of 1 15 years in the automobile industry, Peugeot has grown from an automobile factory in eastern France to one of the most dynamic automobile brands in the world in 1889.
More than 40 million cars have been produced. Especially in the last five years, Peugeot has become one of the fastest growing automobile manufacturers in the world with a sales growth rate of 55%. In 2003, the global sales volume exceeded 1.9 1.4 million vehicles.
Dongfeng Peugeot aims at long-term development in China. By producing and selling Dongfeng Peugeot cars, Dongfeng Peugeot will achieve the same success as Peugeot in other parts of the world.
In 2003, one of the priorities of Dongfeng Peugeot was to establish a sales and service network throughout the country. Since February, 738 companies across the country have submitted applications. After strict inspection and screening, 80 companies in 52 cities will be selected as the first exclusive distributors of Dongfeng Peugeot in 2004. Every 4S dealership of Dongfeng Peugeot will follow the "blue box" standard implemented by Peugeot in the world (named after the blue front of its building), which represents the commitment to all customers: no matter where they are, they will get consistent high-level service all over the world. At present, this work is proceeding in an orderly manner as planned.
In 2004, the first Dongfeng Peugeot car will be listed and sold nationwide. This car belongs to Peugeot 307 series and will be produced on platform 2 of Wuhan Shenlong Automobile Co., Ltd., aiming at "the core of China market". Dongfeng Peugeot believes that the growth of China automobile market will continue in recent years. In this market, relying on the quality and attractiveness of Peugeot brand and industrial and commercial cooperation with Dongfeng Company, Dongfeng Peugeot will achieve long-term success.