Second, because Pepsi has more activities than Coca-Cola, it can mobilize the subjective initiative of consumers.
Thirdly, Pepsi is more popular among young people because it tastes sweeter.
Fourth, the shape, the shape of the bottle, Pepsi's more pleasing, full of feelings and feelings.
Fifth, advertising, in fact, for the same reason, Pepsi is more popular in China, while Coca-Cola's advertisements are almost all seen abroad, while China's advertisements are not as good as Pepsi.
In short, geographical factors account for a large part. Like McDonald's and KFC, KFC is more popular in China than McDonald's because of its localization. Similarly, Pepsi-Cola is the same. It has caught the young consumer groups and achieved localization relatively. Many people drink Pepsi not because of its taste, because Pepsi and Coca-Cola taste similar, and many young people have harmonious personalities, personalities and feelings.