TOP10: Coach (Coach, United States in 1941)

Brand value: ★★☆

History/topic: ★★☆

Compared to many brands, Coach’s “cheap” price makes it only in the second-tier or affordable luxury camp, but its brand value has surpassed the 6th (2015 data) Compared with other brands not on the list, parda has a very high topic and mass base, so it ranks 10th. TOP9: BURBERRY (BURBERRY 1856/London, England)

Brand value: ★★

History/topic: ★★★

Price: ★British A national treasure brand, it was awarded the royal badge by Queen Elizabeth II and Prince Charles, Prince of Wales. Like Coach, you will see Burberry on major social media or outdoor billboards. Compared with its windbreakers, some people say that other categories can only be considered second-tier luxury goods, but when you see their unique tweeds I am afraid that 9 out of 10 people who see the plaid design will subconsciously think that the person wearing it is a trench coat. This is the "mass base". TOP8: Prada (Prada 1913/Italy)

Brand value: ★★☆

History/topic: ★★★☆

Price: ★★< /p>

Although it is not in Paris, the tailoring and style are very different from French style. Prada's biggest advantage is that its men's clothing is more wearable. And it can detonate public opinion and social media for a long time, occupying the top position of fashion search engines for a long time.

TOP7: Christian Dior (Christian Dior 1905/France)

Brand value: ★★

History/topic: ★★★★

Price: ★★★

The Italian brand Prada was founded in Milan in 1913. Miuccia Prada's unique talent lies in the relentless pursuit of new ideas, combining intellectual curiosity and cultural interest, thus opening up a pioneering path.

Among French clothing, Dior is the best red carpet dress and the most artistic. Therefore, Dior’s ordinary ready-to-wear clothes are high-brow and they basically rely on perfume bags, such as J'adore and Lady. Wait for the accessories department to subsidize the clothing. Recently, it has also tasted the sweetness of being close to the millennial generation. The collaboration with Jordan, although the design is ordinary, does not prevent it from successfully occupying the first place on the topic list.

TOP6: Chanel (Chanel 1910/Paris, France/brand value 9 billion US dollars)

Brand value: ★★★

History/topic: ★ ★★★

Price: ★★★

When it comes to luxury goods, everyone can quickly think of Chanel. Compared with other brands, Chanel has developed more comprehensively. It covers almost everything for women, especially clothing, details and cuts that are more suitable for daily use. At the same time, it owns the world's largest handicraft practice, ensuring the diversity and inheritance of skills. No. 5 in terms of perfume is also a household name. In terms of luggage, the sales volume of 2.55 is also very good. Although the global sales volume is not necessarily the largest, from the perspective of brand value, it is very good. It just depends on how they will develop in the post-Lafayette era.

TOP5: Rolex (Rolex 1908/Switzerland/brand value 9.1 billion US dollars)

Brand value: ★★★

History/topic: ★★ ★☆

Price: ★★★★★

Men who don’t know Rolex also know the Submariner series, especially the Green Submariner, which is tens of thousands higher than the public price. Very common things can now be regarded as currency investments to maintain value.

TOP4: Cartier (Cartier 1847/France/brand value 10.7 billion US dollars)

Brand value: ★★★☆

History/topic: ★ ★★☆

Price: ★★★★☆

There is one occasion where you will never forget Cartier, and that is the wedding hall”

Cartier is the royal jeweler of European royal families and is known as the "Emperor of Jewelers, the Emperor's Jeweler". The British royal family once ordered 27 crowns from Cartier for coronation purposes.

TOP3: Gucci ( Gucci 1921/Italy/Brand value 18.6 billion US dollars)

Brand value: ★★★★☆

History/topic: ★★★★☆

Price: ★★★★☆

Among the millennials, it is the only brand that can be compared with LV in terms of topicality and market share. The retro soul combines those religions/myths/animals/arts, etc. Unified into a GUCCI language, a luxury product that can be recognized at a glance without having to recognize the logo. It is low-key and unique at the same time. It is really cool and satisfying for vanity.

Brand value: ★★★★☆

History and culture: ★★★★★

Price: ★★★★★

Some people say that Hermès should be ranked alone as the highest luxury. Looking at the world, there is nothing older than it, a Birkin bag worth tens of thousands. It’s a rare commodity, but if they can bring their designs closer to more millennials like other brands, maybe the brand value (completely referring to sales) will be even higher.

TOP1: Louis Vuitton (Louis Vuitton 1854/France/Brand value 39.3 billion US dollars)

Brand value: ★★★★★

History and culture: ★★★★★< /p>

Price: ★★★★☆

Louis Vuitton, the leader in luxury goods, has been passed down from generation to generation since 1854, although few people know that it truly represents LV. The product is actually a suitcase, and the core value of the brand is also derived from travel, but it does not prevent people around the world from buying it.