(1) principle of legality. Legality means being protected by law, which is the first premise of brand naming.

(2) The principle of easy reading and remembering. Only when the brand name is easy to read and remember can it effectively play its recognition and communication functions. Brand naming should be concise, unique, novel and loud. For example, red beans, M-Zone, are very good.

(3) The principle of respecting culture and transcending geographical restrictions. That is, to adapt to the cultural values of consumers and the cultural values of potential markets.

(4) The principle of unambiguous. Brand naming can make consumers think. For example, Goldlion.

(5) the principle of implied product characteristics. Name the product from its characteristics, functions, forms and other attributes, so that consumers can see what it is at a glance from the name. Such as Wuliangye, Sprite, Crest, Band-Aid, Vigor and Business Connect.

(6) the principle of expansibility. A brand name without specific meaning and negative effects is more suitable for future brand extension. For example, the name of Sony, whether in Chinese or English, has no specific connotation. Just from the name, it will not be associated with any type of product. In this way, the brand can be extended to any product field.

Confucius said, "If you don't have a correct name, you won't achieve anything if you don't speak well!"!

A good name is the eternal spiritual wealth of an enterprise and a product.

As long as an enterprise registers its name and trademark, it has the exclusive right to use the name.

A good name can always arouse people's beautiful association, spur and encourage its owner.