When most people purchase a trademark, they are more concerned about the price of trademark transfer. Since trademarks are intangible assets, there are many uncertain factors, and the price of trademark transfer will also vary. In order to solve this problem, the country has developed a series of value assessment systems. Today, Bajie Intellectual Property Trademark Transfer Network will introduce the price of trademark transfer in detail. What aspects can we evaluate?

First of all, the transfer prices of different trademarks are different: different products have different marketing situations in the market. Therefore, their trademark values ??are also different. Different trademark prices due to products are mainly divided into two aspects. One is the real difference, and the other is the artificial difference. Different differences will make the transfer price of the trademark different.

Secondly, trademarks represent the quality, performance and technical level of goods. At the same time, there are also factors that increase the value of assets. Therefore, only by correctly analyzing the factors that affect trademark value can we make a fair evaluation of trademark value. At present, the factors that affect the trademark transfer price mainly focus on the following three aspects:

1. Trademark popularity: The higher the market recognition of the trademark, the higher the transfer price will naturally be, because most consumers have already The products under the trademark have been recognized, so the transferee can directly use the popularity of the trademark to launch new products, which also saves the transferee a lot of promotion costs.

2. The universality and geographical expansion ability of trademarks: The universality of trademarks means that trademarks can be used on a variety of goods, while the regional nature of trademarks means that they can be used across fields, industries, and regions. If both of these scenarios are achieved, the price of the trademark will be more expensive. On the contrary, the transfer price of a trademark that can only be used in a single fixed area will be relatively cheap.

3. Some external macro factors of trademarks: such as the development trend of the trademark industry, national laws and regulations, trademark protection, etc., will lead to differences in trademark transfer prices. The specific situation also needs to be determined based on the type of trademark we purchase.