In fact, Black Eye was insolvent before the acquisition of Smelter. After the acquisition of Black Eye, Smelter never intervened in their production, their management, and never got a penny from them. Moreover, it was Smelter's acquisition and continuous injection in the later period that kept him alive. During this time, Black Eyes had to borrow money from Smelter and the hotel every month to get paid. Finally, Smecta and the hotel were overwhelmed before refusing blood transfusion, and finally their black eyes closed.
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Let's not talk so much.
"Black Eyes", with annual sales exceeding 1 million yuan, was once regarded as a model for garment enterprises to export to domestic market after it was acquired by Smelter, because there are more than 4 chain stores in China. A few months ago, when Star Craft, the largest handicraft enterprise in Xiamen, fell into a debt abyss of 1 million yuan, Ye Xiangyang, the boss of Black Eyes, generously participated in the rescue.
"tens of millions of yuan of guarantees have been involved, so we have to stop production!" Ye Xiangyang's younger brother told reporters yesterday. The "black-eyed" employees tried to launch thousands of signatures to save this local "national brand" in Xiamen.
Black Eye Company stopped production
"Black Eye Company went out of business!" Someone posted in Xiamen Xiaoyu community. In response to the "black eyes" crisis, netizens even had heated discussions and disputes with employees of the company.
after winning the honors of "Xiamen Famous Brand" and "Fujian Famous Brand", it won the honor of "China Well-known Trademark" in June 27, but "Black Eyes" collapsed in just over a year. The registered address of Black Eye Company is the second floor of Smeitai, No.19 Xinsheng Road, Xinyang Industrial Zone, Haicang. In November 27, Black Eye Company was successfully acquired by Smelter. At that time, Black Eye Company had established more than 32 sales terminals all over the country, covering major domestic markets, with annual sales of about 2 million yuan, and also established about 3 terminal sales outlets in the Middle East, Southeast Asia and other places.
"Black Eyes has been discontinued, and the building here has long been empty!" The office door on the second floor was closed, and the floor attendant told the reporter that a few days after the New Year, all the office furniture here had been moved away. It seems that Ye Xiangyang, the boss of Smecta, doesn't work here anymore, and they don't know who the boss is now.
following the instructions of the hotel waiter, the reporter went to the Smaitai Haicang factory. Mr. Zhou, a security guard, told reporters that there used to be more than 1, "black-eyed" front-line employees and 3 administrative staff here, but since the holiday in early January this year, these people have not come to work again. Not only that, Smecta also stopped production, and the production line that was resumed around the Lantern Festival in previous years will not start until next month this year. It is said that in January, "black-eyed" employees rushed into Smecta's office and workshop, cut off the company's power supply, and occupied the open space downstairs to prevent Smecta from installing cabinets.
"The supplier has taken away the bags of two trucks, and this place has been sealed by the court. If it is not sealed, it will be robbed." Mr. Lai, a security guard, told the reporter that before the Lunar New Year, many suppliers came to rob things, and "black eyes" had no choice but to apply to the court for seizure to preserve assets.
"Bankruptcy" of the sample of exporting to domestic sales
In the past year, the financial crisis has hindered the export of most garment enterprises, and it has become the direction pursued by the industry to guide garment export enterprises to build brands and switch to domestic sales. Ye Xiangyang's acquisition of "Black Eyes" once won him bursts of praise in Xiamen industry.
Xiamen Black Eye Clothing Co., Ltd., established on June 18th, 1998, is a modern brand marketing enterprise, which has a marketing network of nearly 4 stores all over the country. After Ye Xiangyang's Smetai Group successfully controlled this famous clothing enterprise the year before last, it made many people jealous, and public opinion even called Ye Xiangyang a prophet.
"Smecta, which originally exported hundreds of millions of yuan a year, can easily sell its clothing products through the brand and channels of' black eyes' when the foreign trade is depressed". At that time, Ye Xiangyang even said that he was not prepared to make money by "black eyes" in a year or two, and the purpose was to take the opportunity to switch from export to domestic sales.
why did "black eyes" suddenly fall into the abyss of debt?
According to a person familiar with the matter, in fact, "Black Eyes" had borrowed a lot of money before it was acquired by Smelter. However, after Smecta's acquisition, it rarely intervened in production, operation and management, and the two did not achieve effective integration, which weakened the influence of the "black eyes" brand, and some franchised stores withdrew under this background.
"There are only more than 1 workers with black eyes, including more than 1 office workers, and the R&D center has been moved from Xiamen to Shanghai." The insider believes that in this context, the "black eyes" who rely on design and brand profit began to owe money to suppliers because of the tight capital chain.
The reporter learned that Ye Xiangyang, who made his fortune as a clothing enterprise, chose to diversify at the wrong time. "Before last year, Smelter rarely borrowed money from banks," Smelter insiders said, but Ye Xiangyang, who wanted to take advantage of the economic crisis "by going up one flight of stairs", not only spent money to buy "Black Eyes" and participate in the operation of the hotel (Jinjiang Star Haicang Store), but also invested heavily in building a factory in Liancheng, which consumed abundant cash flow.
"When Star Craft was on the verge of bankruptcy, Ye was friends with his boss Huang Zhongguo and provided him with a guarantee of 2 million yuan at once." The insider said that Ye was optimistic about the channel and research and development of Star Craft at that time and originally wanted to exchange the 2 million yuan for shares in Star Craft.
In p>28, Ye Xiangyang's clothing enterprises, which relied heavily on making a fortune, not only suffered heavy losses in export, but also failed to achieve results in domestic sales. Coupled with the tightening of bank credit, Smelt, which was beset by internal troubles and external difficulties, experienced a capital chain crisis.
Old employees want to save themselves from "black eyes"
"The whole Smecta guarantees more than 2 million, not only the" black eyes ",but even Smecta itself is hard to protect". Yesterday, the reporter dialed Ye Xiangyang's usual mobile phone, and his younger brother answered the phone. He confirmed to reporters that "black eyes" had indeed stopped production, and the boss himself was being chased by usurers.
Ye's younger brother said that it is impossible to comment on whether "Black Eyes" may resume production.
"I heard that the hotel invested by Ye has changed hands. If' Black Eyes' is changed hands to a powerful enterprise, it is still possible to keep the brand." The relevant industry said so. The latest news shows that Smecta is currently interested in applying for bankruptcy and reorganization of "black eyes".
Yesterday, the reporter learned that a group of people who claimed to be old employees of Black Eyes Company launched a campaign to save local brands in Xiamen. It is reported that at present, hundreds of chain stores in the country are selling stocks. If "Black Eyes" fails to resume production, more sales outlets will close and the brand will be on the verge of "bankruptcy". Last night, the reporter went to the "black eyes" sales outlet of over the rainbow shopping mall, and the relevant staff told the reporter that what is basically sold now is the original inventory; After selling out the stock, the fate of the store is still unknown.
The reporter learned that some chain outlets with black eyes have chosen to close recently. Many outlets continue to operate and sell inventory to minimize losses. Under the financial crisis, the capital flow of enterprises is generally tight. Whether someone comes forward to save Xiamen's local brand "Black Eyes", this newspaper will continue to pay attention.