The yellow border is the brand logo of the American "National Geographic" magazine. It is the border of a book, more like a beautiful window opening to the outside world, which means that the American "National Geographic" magazine is the People's gateway to the outside world. This logo accurately conveys the purpose of the magazine, and the cover style it combines with the photo has become another distinctive feature of National Geographic magazine.

In the minds of more and more readers of different skin colors and speaking different languages, this unique yellow border represents adventure, passion, classics and quality. When the magazine was first published, the Institute chose to use such a yellow border to strengthen its brand.

Extended information

From the perspective of consumer psychology, liking simplicity is a cognitive habit of consumers towards products and brands. This obsession with simplicity makes most of them tend to trust and choose relatively simple, direct and visually impactful brand products, while often rejecting ordinary products that are complex, changeable and without brand identity.

The American "National Geographic" magazine follows this rule. Its passionate and classic yellow border is simple and clear, giving people a strong visual impact and profound cognitive memory, and has become a global magazine distribution A success story in history. The brand logo with a yellow border distinguishes it from other competitors, making readers clearly feel that this magazine is unique.

Baidu Encyclopedia - National Geographic