Hotel VI usually refers to the hotel visual identity system, which is the most communicable and infectious part of the hotel CIS system.

Hotel vi design is to transform the non-visual content in the hotel CIS system into static visual identification symbols, and carry out the most direct communication at the most extensive level in an extremely rich and diverse application form. .

A well-designed and scientifically implemented hotel visual identity system is a quick and convenient way to spread the hotel's business philosophy, build hotel visibility, and shape the hotel's image.

1. What is the CIS system? The abbreviation of "Corporate

Identity

System" in English is a term used in corporate culture.

Refers to the organic combination of "enterprise unified system", "enterprise personality system", "enterprise identity system" and "enterprise identification system", which is essentially "corporate image".

Hotel VI design is not a mechanical symbol, but a vivid expression with MI as its connotation.

Therefore, hotel VI design should reflect the company's business philosophy from multiple angles and in an all-round way.

Hotel VI design is not the whims of designers but requires strong implementability.

If the hotel VI design is too cumbersome to implement, or is too expensive to implement, no matter how excellent the hotel VI design is, it will become a castle in the air and just talk on paper because it is difficult to implement.

2. Hotel VI design principles 1. Hotel VI design principles of unified style

2. Hotel VI design principles of strengthening visual impact

3. Emphasis on Humanized hotel brand design principles 4. Hotel VI design principles that enhance national personality and respect national customs

5. Implementable hotel VI design principles

6. Comply with aesthetic laws Hotel VI design principles

7. Strictly managed hotel VI design principles

The hotel VI design system is intricate and intricate. Therefore, during the years of implementation,

Pay full attention to the randomness of each implementing department or personnel, and strictly follow the provisions of the hotel VI design manual to ensure that it does not appear out of shape.

In today's brand marketing, for a hotel without VI design, it means that its image will be submerged in the sea of ????business, making it difficult for people to distinguish; it means that it lacks a soul. A money-making machine means that its products and services have no personality and consumers have no attachment to them; it means that the team is disorganized and has low morale.

3. The significance of hotel VI design. Hotel VI design generally includes two major contents: basic part and application part.

The role of an excellent hotel VI design for a hotel should be: 1. While clearly distinguishing the hotel from other hotels, it should also establish the hotel’s obvious industry characteristics or other important characteristics, ensuring that The hotel’s independence and irreplaceability in economic activities; clear market positioning, which is an important part of intangible assets; 2. Convey the hotel’s business philosophy and corporate culture, and promote the hotel in an image and visual form; 3. Its own unique visual symbol system attracts the public's attention and generates memory, so that consumers have the highest brand loyalty to the company's products or services; 4. Improve hotel employees' sense of identification with the hotel and improve hotel morale.

Hotel VI design content 1. Basic identification system

1.1 Hotel logo graphic interpretation

1.2 Hotel symbolic logo system

2.1 Hotel Standard combination system

2.2 Standard drawing of hotel logo graphics

3. Logo and standard Chinese and English combination

4. Logo and standard Chinese and English combination standard drawing

5. Logo and standard Chinese and English horizontal combination

6. Logo and standard Chinese and English horizontal combination standard drawing

7. Logo and standard Chinese and English vertical combination

8. Logo and standards Standard drawing of Chinese and English vertical combination

9. Logo graphics, Chinese horizontal combination standard drawing

10. Logo graphics, Chinese horizontal combination

11. Logo graphics, Chinese vertical combination standard drawing

12. Logo graphics, Chinese vertical combination

13. Logo graphics, English horizontal combination standard drawing

14. Logo graphics, English horizontal combination

15. Logo graphics, English vertical combination

16. Logo graphics, Chinese and English variation combination standards

17. Logo graphics, English vertical combination standard drawing

18. Logo graphics, full name of the company in Chinese and English (horizontal, vertical ) Combination standard drawing

19. Combination of logo graphics, company’s full name in Chinese and English (horizontal and vertical)

20. Logo graphics and basic elements in Chinese and English (company’s full name, address, Telephone, etc.) combination specifications

21. Chinese standard characters (standard type, revised type) and standard drawings

22. English standard characters (standard type, revised type) and standard drawings

23. English standard character stroke specifications

24. Chinese and English standard character stroke specifications standard drawing

25. Standard color application effect

26. Quasi-color standard color values

27. Auxiliary graphics

28. Product brand identity (registered trademark)

29. Basic element application specifications

30. Examples of misuse of hotel logo graphics

31. Examples of misuse of logo graphics and the combination of Chinese and English

32. Combination of logo graphics and Chinese and English Examples of misuse of (full name)

33. Basic combination regeneration tool

34. Color mark regeneration tool

35. Hotel designated printing fonts

36. Hotel mascot

37. Hotel auxiliary graphics

38. Changes of hotel symbol logo on the brightness color circle

39. Hotel symbol Color combination of logo and Chinese and English standard characters

40. Standard combination format of hotel symbol logo and Chinese and English standard characters, minimum reserved space around hotel VI design case hotel VI design case hotel VI design case VI design, hotel VI design hotel VI design