Applying for registration and use of trademarks should follow the principle of good faith.

When applying for registration and using a trademark, the principle of good faith should be followed. This means that trademark applicants should provide true, accurate, and complete trademark information; they must not maliciously infringe on the trademark rights of others, nor mislead or confuse the public; and they must abide by the manner and scope of trademark use in accordance with the provisions of the Trademark Law.

If a trademark applicant violates the principle of good faith during the process of applying for or using a trademark, he may be punished and legally pursued by the Trademark Office or relevant agencies. At the same time, if a trademark applicant finds that its trademark infringes upon the trademark rights of others, it should immediately stop using it and take appropriate legal measures to resolve the dispute.

The role of trademarks

Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify the source of goods or services, or to license others to use them for remuneration. Broadly speaking, trademarks promote a positive and enterprising spirit around the world by rewarding their registrants with recognition and economic benefits.

Trademark protection also prevents unscrupulous competitors, such as counterfeiters, from using similar distinctive marks to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thereby promoting the development of international trade.

Trademarks are an important part of the product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate the product and beautify the packaging, making consumers happy to buy.